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eMarketer to Host a Full-Day Event on October 27 in New York City

NEW YORK (June 17, 2015) — eMarketer is pleased to announce that we will host our first-ever full-day conference event at The TimesCenter in New York City on October 27, 2015. The event—eMarketer Attention! 2015—will center on the most prevalent issue facing marketers today: how to capture consumers’ attention and engage with them in a fragmenting and distracting digital world.

Key themes for eMarketer Attention! 2015 include:

  • Attention—where it’s going, what’s capturing it, and how our brains are wired to focus or ignore
  • The tools and tactics consumers are using to avoid ads—and why
  • The strategies and platforms that work to capture attention today
  • What the future might look like for companies that must get their messages in front of the right people at the right time—and hope they’re paying attention

“eMarketer’s industry-leading research pulls together critical data and insights on marketing in the digital world, and Attention! 2015 will extend that information into a real-time conversation with today’s top marketing minds,” said Geoff Ramsey, eMarketer’s co-founder, chairman and chief innovation officer.

Matthew B. Crawford, author of “The World Beyond Your Head: On Becoming an Individual in an Age of Distraction,” will deliver a keynote message centering on what happens when marketers fail to capture consumers’ attention in an increasingly distracting environment. He’ll discuss whether the digital media industry can thrive when consumers push back, and how marketers can message in a way that doesn’t waste consumers’ time and doesn’t give them decisional fatigue.

“Marketers need to be savvy about the latest marketing technologies and platforms to reach their audience in the right place and at the right time, but that won’t matter at all if they aren’t communicating a message consumers are actually willing to hear,” said Ramsey.

Save the date for eMarketer Attention! 2015 on October 27, and join us for a day filled with data and insights alongside engaging keynotes and discussions with eMarketer execs, analysts and special guests.

To receive more information on the event and pricing packages, please visit: https://www.emarketer.com/attention2015

About eMarketer

eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.

For more information:

Americas Contact:
Dan Marcec
PR Director, eMarketer
+1 646-863-8807
dmarcec@emarketer.com

EMEA and APAC Contact:
Denise Duffy
PR Director, eMarketer
+44 (0) 203 574 4937
dduffy@emarketer.com

 

Posted on June 17, 2015.