NEWSROOM eMarketer's latest news, announcements, and media resources.

eMarketer: France’s Ad Market to Return to Growth Next Year

Digital, mobile ad spending continue to rise

LONDON, UK (October 07, 2015) — Total media ad spending will contract slightly in France this year, falling by 0.1% after a 1.1% decrease in 2014, according to eMarketer’s latest estimates of ad spending around the world.

Digital is a rare bright spot in the picture. Ad spending on digital placements will rise 6.0%, and spending on mobile ads specifically will increase 10 times faster than that. Outdoor and TV advertising will also rise, but by less than 1% each.

Read the full press release on our ad spending forecasts for France.

For more information:

Douglas Clark
PR Manager, North America

Denise Duffy
PR Director, EMEA/APAC

Posted on October 7, 2015.