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eMarketer: France’s Ad Market to Return to Growth Next Year

Digital, mobile ad spending continue to rise

LONDON, UK (October 07, 2015) — Total media ad spending will contract slightly in France this year, falling by 0.1% after a 1.1% decrease in 2014, according to eMarketer’s latest estimates of ad spending around the world.

Digital is a rare bright spot in the picture. Ad spending on digital placements will rise 6.0%, and spending on mobile ads specifically will increase 10 times faster than that. Outdoor and TV advertising will also rise, but by less than 1% each.

Read the full press release on our ad spending forecasts for France.

For more information:

Douglas Clark
PR Manager, North America
+1-646-863-8807
dclark@emarketer.com

Denise Duffy
PR Director, EMEA/APAC
+44-7513-302-482
dduffy@emarketer.com

Posted on October 7, 2015.