New eMarketer Figures: TV Advertising Keeps Growing as Mobile Boosts Digital Video Spend

Mobile video ad growth outpaces desktop, while digital video outpaces TV

NEW YORK, NY (April 3, 2013)—eMarketer’s latest ad spending forecast projects continued, if moderate, growth for US TV ad spending, which will remain larger than digital ad spending through at least 2017. But digital video ad spending is growing much faster, especially on mobile devices.

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