Wednesday, January 2, 2013
eMarketer Event: New York Breakfast
Friday January 25, 2013 - New York City
eMarketer chairman Geoff Ramsey will be delivering a presentation titled “Key Trends for 2013.”
About eMarketer’s New York City Breakfast
Join us Friday, January 25 in New York City for a breakfast presentation by eMarketer chairman Geoff Ramsey. To help you make sense of today’s most complex and rapidly evolving issues, Geoff will discuss some of the most important digital marketing, media and commerce trends for 2013.
Marketers used to speak in terms of three screens: TV, PC and mobile. Today’s landscape is dotted by at least four—tablets, TVs, smartphones and PCs. As smart devices increasingly bridge the gap between offline and digital experiences, the mobile-first drumbeat grows louder, while also making the desktop-centered approach seem outmoded.
In a multiscreen, multitasking environment, the formerly neat marketing funnel now comprises a range of activities occurring along parallel paths. Serving up relevant content to match new touchpoints will be a big part of this effort. Doing so will help generate a growing number of micro-interactions. In turn, mining the disparate data from these interactions can bring greater unity to a fragmented picture.
- In an age of increasing media fragmentation, which screens can marketers use to most effectively connect with their audiences?
- How is the mobile-first imperative reshaping the marketing funnel?
- What factors are pushing marketers to become content creators?
- How can “Big Data” help marketers respond to cross-platform fragmentation?
eMarketer events are by invite only. To attend an eMarketer event, contact your account manager directly or email Roger Marin