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eMarketer: Digital Takes Tiny Share of Ad Spending in India

Less than $1 billion will go toward digital ads in India this year

LONDON, UK (April 9, 2015) — India is the second-most-populous country on earth, but total media ad spending in the country only amounts to 1.1% of the worldwide total, based on eMarketer’s latest forecast of ad spending worldwide. This year, ad spending will rise 8.0% in India to just $6.60 billion. By 2019, advertisers will spend $8.53 billion on paid placements in the country.

Read the full press release on our India digital ad spend numbers.

For more information:

Dan Marcec
Director, Public Relations

Denise Duffy
Director, Public Relations

Posted on April 9, 2015.