Tuesday, March 18, 2014
eMarketer: Digital Set to Surpass TV in Time Spent with Media in the UK
Mobile fuels the rise in digital time spent
LONDON, UK (March 18, 2014)—This year, for the first time ever, the amount of time UK consumers spend with digital media (desktops, laptops, tablets and mobile phones) will surpass the amount of time spent viewing television, according to eMarketer’s estimates of media consumption among UK adults. The growth of mobile is key to this shift, as it continues to drive both digital and overall growth of time spent with all media. In contrast, time spent on desktops and laptops is plateauing.
Read the full press release for eMarketer’s latest figures on UK Time Spent with Media.
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Director, Public Relations