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eMarketer: Digital to Account for 40% of Out-of-Home Ad Spending in 2015

Digital placements will account for more than half of out-of-home ad spending by 2018

New York, NY (October 15, 2015) — Advertisers are increasingly moving their spending from traditional media to digital formats, and outdoor ads are no exception. Advertisers in the US will spend $2.96 billion on digital out-of-home (DOOH) advertising this year, according to the inaugural breakout forecast from eMarketer.

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For more information:

Douglas Clark
PR Manager, North America
+1 646-863-8807
dclark@emarketer.com

Denise Duffy
PR Director, EMEA/APAC
+44-7513-302-482
dduffy@emarketer.com

Posted on October 15, 2015.