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eMarketer Cuts Estimates for Ecommerce in India

New currency rules limit online buying options

London, UK (December 6, 2016) — eMarketer sharply reduced its estimates for India’s retail ecommerce sector, reflecting the expected impact of the country’s new currency laws.  In August 2016 eMarketer forecast that retail ecommerce sales in India would grow by more than 75% to reach $23.39 billion this year. eMarketer has now revised this estimate, and predicts growth of 55.5%—still a healthy level but roughly 20 percentage points lower than the previous estimate.

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Posted on December 6, 2016.