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eMarketer: In Canada, Mobile Drives Significant Gains in Time Spent with Media

Consumers have added an average of 71 minutes of media time each day since 2011

NEW YORK, NY (May 28, 2015) — In 2015, adults in Canada will spend 71 more minutes with major media each day than they did in 2011, according to new figures from eMarketer. It’s an increase driven by greater digital choice, in particular the use of advanced mobile devices like smartphones and tablets.

Adults in Canada will spend an average of 9 hours, 43 minutes each day with major media this year, including digital, TV, radio and print. Four hours, 12 minutes of that time will be spent with digital devices, leaving another 5 hours, 31 minutes for TV, radio and print.

Read the full press release on our Canada time spent with media numbers.

For more information:

Dan Marcec
Director, Public Relations

Denise Duffy
Director, Public Relations

Posted on May 28, 2015.