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eMarketer Attention! 2015 Event Tickets on Sale

Early-bird pricing available through August 15

NEW YORK, NY (July 17, 2015)—Tickets for eMarketer’s first ever full-day event, Attention! 2015, are now available for purchase, with discounted early-bird pricing available through August 15. Information about the day’s agenda is also now available.

eMarketer’s October 27, 2015, event will be held at The TimesCenter, an intimate venue in midtown Manhattan, and will feature presentations and roundtable sessions focusing around how marketers can get—and keep—the attention of their target audience in a fragmented media landscape.

Matthew B. Crawford, author of “The World Beyond Your Head: On Becoming an Individual in an Age of Distraction,” will deliver a keynote address on the real cost of getting people’s attention. What happens when people push back and try to “reclaim” mental time and space? The philosopher, cultural critic and motorcycle fabricator will challenge attendees to think about consumer attention as if it were a finite resource, and a precious one.

The event will also feature eMarketer co-founder and chief innovation officer Geoff Ramsey, our chief content officer Ezra Palmer, and several eMarketer analysts with focuses including social, emerging technology, video and social. Presenters will use eMarketer data and insights to kick off roundtable discussions among industry players.

Afternoon keynote speaker Patrick Renvoisé, CEO of SalesBrain, will explain neuromarketing to an audience of brand, agency and other digital executives, outlining how primal instincts that evolved over millions of years can make some products irresistible while others fall flat.

Visit the Attention! 2015 website.

For more information:

David Iankelevich

VP, Marketing

+1-212-763-6037

diankelevich@emarketer.com

Denise Duffy

Director, Public Relations

+44-7513-302-482

dduffy@emarketer.com

Posted on July 17, 2015.