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eMarketer Appoints Ezra Palmer New Head of Media

Longtime Publisher Crystal Gurin to Exit, Staying on as Advisor

New York, NY (December 19, 2017) – eMarketer is pleased to announce the appointment of Ezra Palmer to head its media properties.  As Editor and Publisher of eMarketer’s advertising-supported businesses, Palmer will oversee business and editorial operations of the company’s widening lineup of newsletters, websites and sponsor-supported editorial including webinars and podcasts.

Palmer succeeds longtime Publisher Crystal Gurin, who will continue at the company in an advisory role.  Gurin began working with eMarketer in 1999, in charge of building the media business.  During her tenure, the eMarketer media business grew substantially in revenue,  readership and product—to include three key industry newsletters, eMarketer Daily, Retail and Marketing Technology, the launch of the new eMarketer Retail website in 2017 and a host of editorial sponsorships.

“I’m proud to have Ezra as my successor to take the eMarketer media business to the next level as Editor and Publisher,” said Gurin.  “It’s a perfect time for me to cycle out of the business after building and working on it for 18 years.  Ezra’s extensive background in media, publishing and content make him an inspired choice.”

Since 2015, Palmer has been eMarketer’s Chief Content Officer, overseeing the publication of forecasts, reports, and eMarketer articles.  Prior to joining eMarketer, Palmer held leadership roles at Westwood One, Yahoo! News and The Wall Street Journal.

Nancy Taffera-Santos, who has been on the ad sales team almost 11 years, has also been promoted to VP, Ad Sales.

 

About eMarketer

Founded in 1996, eMarketer is the first place to look for research about marketing in a digital world.  eMarketer enables thousands of companies worldwide to understand marketing trends, consumer behavior and get the data needed to succeed in the competitive and fast-changing digital economy.  eMarketer’s flagship product, eMarketer PRO, is home to all of eMarketer’s research, including forecasts, analyst reports, aggregated data from 3,000+ sources, interviews with industry leaders, articles, charts and comparative market data. eMarketer’s free daily newsletters span the US, EMEA and APAC and are read by more than 200,000 readers globally.  In 2016 eMarketer, Inc. was acquired by European media giant Axel Springer S.E.

 

For PR inquiries, contact:

Douglas Clark
PR Director, New York
(646) 863-8807 | dclark@emarketer.com

Sheelagh Doyle
Senior PR Director, London
+44 (0) 203 510 1595 | sdoyle@emarketer.com

 

Posted on December 19, 2017.