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eMarketer: AOL Rebounds as Programmatic, Video Push Double-Digit Growth

Premium ad formats help reverse downward trend

NEW YORK, NY (March 11, 2014)—After years of stymied growth, programmatic and video advertising have helped AOL reposition itself in the US digital display advertising market, according to new figures from eMarketer.

This year, eMarketer predicts AOL will see its first double-digit US ad growth since the recession started, driven by accelerating display ad growth rates. AOL’s net US digital display ad revenues will increase 15.5% this year and will maintain double-digit growth in both 2015 and 2016.

Read the full press release for eMarketer’s latest figures on AOL and digital video advertising.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on March 11, 2014.