Tuesday, March 11, 2014
eMarketer: AOL Rebounds as Programmatic, Video Push Double-Digit Growth
Premium ad formats help reverse downward trend
NEW YORK, NY (March 11, 2014)—After years of stymied growth, programmatic and video advertising have helped AOL reposition itself in the US digital display advertising market, according to new figures from eMarketer.
This year, eMarketer predicts AOL will see its first double-digit US ad growth since the recession started, driven by accelerating display ad growth rates. AOL’s net US digital display ad revenues will increase 15.5% this year and will maintain double-digit growth in both 2015 and 2016.
Read the full press release for eMarketer’s latest figures on AOL and digital video advertising.
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