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eMarketer Announces New Partnership With Digitas

Digitas to provide all employees worldwide with the latest eMarketer insights on digital marketing, media and commerce.

NEW YORK (March 21, 2012)—Citing a commitment to ensure its employees have direct access to data and analysis on the latest marketing trends, global integrated brand agency Digitas has announced a partnership with eMarketer to provide over 3,000 Digitas employees worldwide the latest insights on digital marketing, media and commerce.

“As an agency that is digital at its core, we are committed to giving our employees the latest data and insights needed to navigate today’s evolving marketplace,” said Carl Fremont, EVP, Global Media Director at Digitas. “Our partnership with eMarketer allows us to further empower our people to create data-driven strategies that connect brands with consumers, and inspire those consumers to take action.”

The partnership gives Digitas employees access to a steady flow of information on online marketing, media spending and consumer usage trends through eMarketer’s corporate subscription service and the company’s mobile application, Executive View.

Since finalizing the deal, which took effect in January, demand for eMarketer’s services has skyrocketed among Digitas employees.

“The teams at Digitas have displayed a real hunger for immediate access to eMarketer insights on the digital landscape,” said eMarketer President Lisa Church. “The company has added hundreds of new users in a matter of weeks.”

This partnership comes on the heels of a number of new exciting initiatives for the agency. Digitas recently announced its collaboration with leading digital companies AOL, Google/YouTube, Hulu, Microsoft Advertising, and Yahoo! for the first ever Digital Content NewFronts, a two-week series of events that will create a new marketplace for native digital content.

About eMarketer
eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.
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Media Contact:
Clark Fredricksen
Vice President, Communications, eMarketer
Tel. 212-763-6056
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Posted on March 21, 2012.