NEWSROOM eMarketer's latest news, announcements, and media resources.

eMarketer Announces Launch of eMarketer Retail

New York (March 1, 2017) – For more than 20 years, eMarketer has been the first place to look for intelligence about digital marketing and media. Now it’s taking its unique, data-focused approach to the retail sector with the launch of a new media property. eMarketer Retail provides data, news and insight essential to keep pace in the evolving world of retail and ecommerce.

“We are pleased to bring to market a daily destination and resource for all retailers – online, in stores and on mobile—and the businesses who need to reach them,” said eMarketer EVP and publisher Crystal Gurin. “Through our daily analysis of key news developments and articles about the latest trends in brick-and-mortar retail, ecommerce and mcommerce, decision-makers will be armed with trusted, actionable data they need to succeed. Launch advertisers include Yext, RetailMeNot, SailThru and Waze.”

2-28-2017 5-42-26 PM

The retail industry is in the midst of an historic transformation, as digital redefines the traditional relationship between buyers and sellers. Ecommerce made up only 8.2% of total retail sales in the US in 2016, eMarketer estimates, but digital influenced more than half of all US in-store sales in 2016, according to Deloitte data.

eMarketer Retail provides tools and knowledge to navigate the increasingly complicated interplay between digital and brick-and-mortar sales. At its core is a deep database of company-level data covering both physical and virtual performance measures. Daily news and commentary provide a quick way to stay on top of the latest news and research relevant to the sector.

“Even though ‘digital’ and ‘omnichannel’ have been big retail buzzwords for years, many retailers are struggling to come up with a profitable strategy to meet the demands of today’s ever-fickle shoppers who expect seamless online and in-store experiences,” said Andria Cheng, eMarketer’s editor-at-large for the new retail property. “A sound digital strategy will play a big role separating winners and losers in the brick-and-mortar space.”

About eMarketer
Founded in 1996, eMarketer is the first place to look for research about marketing in a digital world. eMarketer enables thousands of companies worldwide to understand marketing trends, consumer behavior and get the data needed to succeed in the competitive and fast-changing digital economy. eMarketer’s flagship product, eMarketer PRO, is home to all of eMarketer’s research, including forecasts, analyst reports, aggregated data from 3,000+ sources, interviews with industry leaders, articles, charts and comparative market data. eMarketer’s free daily newsletters span the US, EMEA and APAC and are read by more than 200,000 readers globally. In 2016 eMarketer, Inc. was acquired by European media giant Axel Springer S.E.

Follow us on Twitter: @eMarketer

Posted on March 1, 2017.