NEWSROOM eMarketer's latest news, announcements, and media resources.

eMarketer: Alibaba to Surpass Baidu in Mobile Internet Ad Revenues in China

Alibaba’s mobile internet ad revenues to double this year

LONDON, UK (April 2, 2015) — Alibaba is set to grab the greatest share of mobile internet ad revenues in China for the first time this year, according to eMarketer’s latest forecast of net digital ad revenues in the country to specific companies. The forecast, which breaks out more companies than ever before, predicts Alibaba will pass Baidu in net revenues from mobile search and display ads this year, when it will take in $4.75 billion from such paid placements.

Read the full press release on our China mobile ad spend numbers.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on April 2, 2015.