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eMarketer: E-commerce Growth in Latin America Slows

Will remain fourth-largest region for total retail sales

New York, NY (December 16, 2015) — Total retail sales in Latin America will reach $1.8 trillion in 2015, according to eMarketer’s latest worldwide retail sales forecast.  Latin America will remain the fourth-largest region in terms of total retail sales, just ahead of Central and Eastern Europe.  Retail sales in Latin America will represent 8.1% of the worldwide total in 2015.

The struggling economy of Brazil, the region’s largest retail market, has slightly hurt overall growth projections, and eMarketer anticipates retail growth will slip from 5.5% in 2014 to 5.0% in 2016. Retail sales growth rates in Brazil will continue to decline until a slight rebound in 2018. Meanwhile, gains in retail sales are seen in Mexico as the country benefits from GDP growth.

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For more information:

Douglas Clark
PR Manager, North America
+1 646-863-8807
dclark@emarketer.com

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on December 16, 2015.