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Digital Video Ad Spend to Overtake TV in China by 2021

BAT companies, fueled by mobile activity, continue to dominate the marketplace

London, UK (13 September 2017) — In 2017, for the first time, smartphones will be the preferred method to access the internet among adults in the UK, according to eMarketer’s latest time spent forecast. Adults in the UK will spend 1 hour 59 minutes a day on their smartphone, eclipsing their daily time spent on desktops and laptops by 1 minute. And eMarketer expects this gap to widen, with daily time spent on smartphones reaching 2 hours 14 minutes by 2019 vs. 1 hour 54 minutes for desktops/laptops.

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Sheelagh Doyle
Senior Director, Global PR and Communications
+44 (0) 203 510 1595
sdoyle@emarketer.com

Posted on September 13, 2017.