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Digital Duopoly to Remain Dominant in UK Ad Race

Google and Facebook forecast to garner more than half of all digital ad investment through 2019

London, UK (18 September 2017) — Google and Facebook will continue to dominate the digital advertising landscape in the UK for at least the next several years, according to eMarketer’s latest forecast of UK digital ad spending. The two tech companies combined will reap more than half (54%) of all UK digital ad revenues this year, totaling £6.30 billion ($8.50 billion).

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Sheelagh Doyle
Senior Director, Global PR and Communications
+44 (0) 203 510 1595
sdoyle@emarketer.com

Posted on September 18, 2017.