Thursday, January 20, 2011
Digital Agency Razorfish Provides eMarketer to Its Offices Around the World
An indicator of the advertising industry’s increasing interest in digital channels
NEW YORK (Jan. 20, 2011)—Today, Razorfish announced it has expanded its relationship with eMarketer and is now providing the firm’s analysis of digital marketing, media and commerce information to its entire global employee base.
The agreement is an indicator of the advertising industry’s increasing interest in driving international and domestic business through digital channels, and the growing demand for information to support online, social and mobile marketing efforts.
“Now that digital is undoubtedly a core buy for all evolved marketers, our agency’s need for supporting data has never been stronger,” said Razorfish CEO Bob Lord. “We think eMarketer is a fantastic resource for the information our global organization needs to navigate and lead in the fast-moving digital marketplace.”
The deal gives Razorfish employees 24/7 access to the steady flow of information on online marketing, media spending and consumer usage trends that eMarketer produces by aggregating and analyzing data from thousands of media, research, government and academic sources.
“As digital continues to grow in importance for marketers all over the world, we’re poised to deliver the data and analysis that clients like Razorfish can use to lead the industry forward,” said Lisa Church, president of eMarketer.
According to eMarketer, advertisers will spend $68.7 billion worldwide on internet advertising in 2011, up 11.1% from $61.8 billion the year before. By 2014, the firm estimates online ad spending will account for 17.2% of total media ad spending worldwide, up from 12.8% in 2010.
eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.