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December 9, 2011: eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so:

The Wall Street Journal – Yahoo’s Board Games Risk Shareholder War
Silver Lake may be the yin to Yahoo’s Jerry Yang, but shareholders should at least get a say in the matter. The Internet giant is not-so-giant anymore. Its business, not to mention its stock, have been depressed for years as rivals Facebook and Google have leaped ahead in online advertising. Read more.

The Wall Street Journal – The $100 Billion Question That Looms for Facebook Fans
As initial valuations go, $100 billion is a big number to ask. But at least Facebook has a business model to buy into. Read more.

The New York Times – ‘Ford’ of Tech Companies, AOL, Must Keep Innovating, C.E.O. Says
Analysts at the research firm eMarketer estimated that AOL’s portion of display revenue in the United States would decline to 4.2 percent this year, from 4.8 percent in 2010. At the same time, AOL subscriptions have sagged. Read more.

Agence France Presse – “Cyber Monday” sizzles with US online shopping
“Overall, it is certainly shaping up to be a good season,” said eMarketer principal analyst Jeffrey Grau. “E-commerce is sort of reshaping the holiday shopping landscape.” Read more.

Associated Press – Twitter simplifies in bid to engage more users
The research firm eMarketer estimates that Twitter’s ad revenue will approach $140 million this year and rise to $260 million next year. As a privately held company, Twitter doesn’t disclose its revenue. Read more.

Reuters – Amazon’s advertising push gains steam
Amazon.com Inc is known as the world’s largest online retailer, but the company is aggressively expanding in online advertising, putting it on course for a clash with Google Inc, the leader in the space. Read more.

Bloomberg – Google’s AdMeld Deal to Clear U.S. Antitrust
Google Inc.’s $400 million acquisition of AdMeld Inc. has been recommended for antitrust approval by U.S. Justice Department staff attorneys, two people familiar with the matter said. Read more.

Advertising Age – Twitter Launches Self-Serve Ad Platform With Small Group
Twitter began the roll-out of its long-awaited self-serve ad platform with electronic payments enabled — a cornerstone of its revenue model — in mid-November with a group of fewer than 20 advertisers. Read more.

MediaPost – M-Commerce To Hit $6.7B In 2011
Mobile commerce will nearly double to $6.7 billion this year — fueled by rising smartphone adoption and growing mobile Web use, according to a new eMarketer forecast. Read more.

Posted on December 9, 2011.