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Cross-Border Ecommerce Spending in China to Top the $100 Billion Threshold in 2017

Purchases driven by growing middle class with fondness for foreign brands

London, 14 November, 2017 — A growing middle class in China with a high propensity to shop for foreign brands is helping to drive up spending on cross-border goods, according to eMarketer’s forecast.

Total cross-border ecommerce sales in China are expected to reach $100.17 billion by the end of 2017, with the average spend per cross-border digital buyer at $882. Average spend per buyer has increased since eMarketer’s previous forecast due to the growing awareness of overseas brands in China, as well as better logistics and the perception that foreign goods are of better quality.

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Sheelagh Doyle
Senior Director, Global PR and Communications
+44 (0) 203 510 1595
sdoyle@emarketer.com

Posted on November 14, 2017.