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In China, Time Spent on Mobile Internet Continues to Grow

eMarketer’s latest forecast estimates adults will spend more than 1.5 hours daily with smartphones

London, UK (April 19, 2017) — The mobile internet, accessed via smartphone, is capturing a growing share of daily time that adults in China spend on major media, according to eMarketer’s latest forecast.

In 2017, adults in China will spend an average of 1 hour 38 minutes with their smartphones. eMarketer has raised its previous estimates for time spent with smartphones by 7.4 minutes per day. This is largely due to the availability of cheaper smartphones with capabilities similar to flagship devices like the Samsung Galaxy and the iPhone, which in turn has led to increased smartphone adoption and deeper engagement with the devices.

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Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937

Posted on April 19, 2017.