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August 19th, 2011: eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured this week:

8/17: The Wall Street Journal – Query on Google’s Strategy
Maybe Google’s next big purchase will be in Hollywood. Investors could be forgiven for fearing such an offbeat script after watching the search giant agree to buy Motorola Mobility for $12.5 billion. That deal has strategic logic, in as much as it builds up Google’s patent portfolio in the mobile industry. But it raises questions about Google’s overall strategy. Read more.

8/18: The Financial Times – Clouds gather over media’s advertising rebound
Advertising-dependent media companies are growing skittish as the turbulent markets and cloudy macro-economic climate has called into question their hopes for a continued rebound in spending from consumer groups. Read more.

8/17: The New York Times – That Remake of AOL? It’s Still Being Written
AOL hit a hard bump on its road to becoming a digital media company. Last week it reported another loss and told Wall Street analysts it was not going to get much better: operating income for the year could be down as much as 20 percent because of weaker ad sales. Read more.

8/15: Advertising Age – Why Google Bought Motorola, and What It Means for Advertisers
What does this mean for media and marketing? Nothing immediately. This is largely a deal to acquire software patents and has no near-term implications for advertising. Google insists Motorola will operate as a separate unit and will continue to make mobile phones and tablets under the Motorola badge. In other words, don’t expect Google phones and tablets — for now. Read more.

8/12: Reuters – Startup Gtrot looks to simplify online travel planning
More than 114 million Americans will research travel online this year, and 94 million will book it, according to a recent report by industry research firm eMarketer. Online sales of leisure and unmanaged business travel in the U.S. is expected to grow 8.5 percent this year to $107 billion, up from $99 billion in 2010, added eMarketer. Read more.

8/17: All Things D – Exclusive: Apple’s Mobile Ad Head Andy Miller Departs for Highland Capital
Andy Miller, the high-profile VP of mobile advertising at Apple, is planning on leaving the company, according to sources close to the situation. Read more.

8/19: Reuters – When Google+ gives Facebook a run for its money
Venture capitalists see early signs that Google+, which has picked up more than 25 million users since launching in June, is headed down the right path. Read more.

8/15: The Wall Street Journal – AOL Growth Comes at a Cost
The Internet company right now isn’t earning enough money selling ads on those sites to cover its costs for a profitable business, analysts say. And that could be a troubling sign for Chief Executive Tim Armstrong, who has placed his bets on remaking the Internet-service provider into a hub for news, information and entertainment. Read more.

8/16: AdWeek – ‘Googorola’ Gets Thumbs Up From Marketers
Motorola’s patent portfolio may have been the driving force behind the mega “Googorola” marriage, but the $12.5 billion deal won’t just help protect Google’s Android from legal threats. It could also make the platform more appealing to advertisers. Read more.

8/18: Bloomberg BusinessWeek – AOL Discounted Gets Last, Best Hope in Private Equity: Real M&A
For a private equity firm that’s looking for the cheapest way to get online, AOL Inc. is trading for 57 cents on the dollar. Read more.

8/15: MediaPost – Ad Connections: VivaKi Dips Into Tablets Pool
VivaKi’s so-called Pool initiative on Monday unveiled tablets as its next “lane” — or area of advertising research. While the full roster is still coming together, tablet lane participants include ABC Television Network and Bank of America. Read more.

Read more of eMarketer’s recent news coverage.

Posted on August 19, 2011.