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April 27, 2012: eMarketer in the News

Here are a few of the top stories in which eMarketer data has been featured in the past week or so:

The Wall Street Journal – Facebook’s Growth Slows as IPO Nears
As Facebook Inc. enters the final weeks before its landmark initial public offering, not all of the arrows are pointing up. Read more.

The New York Times – In Search of Apps for Television
The same consumers who delight in navigating the iPad still click frustratingly through cable channels to find a basketball game. Their complaint: Why can’t television be more like a tablet? Read more.

The Financial Times – Facebook Profits Dip Before IPO
Facebook’s profits and revenues fell in the first three months of 2012, compared with the final quarter of last year, marking a setback for the social networking company just weeks before its widely anticipated initial public offering. Read more.

USA Today – Facebook Revenue Is Up, Profit Down Ahead of IPO
Facebook on Monday reported declining profit despite a 45% uptick in revenue and a leap to 901 million users. Read more.

Advertising Age – Facebook Shows It’s Subject to Laws of Advertising
Facebook is predominantly an advertising business, and its latest filing shows it’s not immune to the advertising business cycle. Read more.

Forbes – Facebook’s Seasonal Slowdown: Explanation or Excuse?
Should Facebook investors (and would-be investors) be nervous that the social networking behemoth just posted its first quarter-to-quarter revenue decline in at least two years, just weeks in advance of its expected $100 billion IPO? Read more.

Bloomberg – Facebook First-Quarter Profit Drops; Costs Almost Double
Facebook Inc., the social network planning an initial public offering, said first-quarter profit fell 12 percent as sales growth slowed and marketing costs more than doubled. Read more.

The Hollywood Reporter – Upfronts 2012: AOL Announces New Flagship Hub For Video Content
At a presentation tonight, the online giant launches the “AOL On Network” and also has announced seven new series, including a reality series that stars Nina Garcia, and celebrity-curated video playlists. Read more.

Los Angeles Times – Facebook’s First-Quarter Finances Underwhelm as IPO Nears
The rapid growth of Facebook Inc. showed signs of slowing in the first quarter, potentially cooling investors’ fervor just weeks before the company’s hotly anticipated initial public stock offering. Read more.

Los Angeles Times – Facebook Sales Rise, Profit Slips; Shares Valued at $30.89
Facebook, on the verge of the largest initial public stock offering in Silicon Valley history, generated more than $1 billion in sales in the first quarter, a jump of 45%, but its first-quarter net income slipped year over year. Read more.

Posted on May 1, 2012.