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April 20, 2012: eMarketer in the News

Here are a few of the top stories in which eMarketer data has been featured in the past week or so:

The New York Times – An Online TV Site Grows Up
Five years ago, some of the most powerful players in television banded together to introduce Hulu, a streaming service intended to revolutionize the TV industry. Read more.

The Wall Street Journal’s All Things D – Millions of Americans Dial Up Travel Plans From the Phone
While total spending on online travel continues to grow, it is the mobile travel market that has everyone excited. Read more.

The Wall Street Journal – Riches in Mobile Ads, Just No Profits
Facebook Inc.’s deal for photo-sharing service Instagram and the IPO of advertising network Millennial Media Inc. prove that the smartphone boom can produce billion-dollar valuations for makers of mobile software and services. Read more.

The Wall Street Journal – AOL Pushes to Grab TV Ad Dollars
In an effort to woo ad dollars away from television, AOL Inc. said it would begin offering advertisers the ability to buy online video ads with the same formula used to purchase TV ad time. Read more.

The Wall Street Journal – With TV Flare Digital Outlets Try a Broadcast Rite
Internet video wants some of television’s ad dollars, and it’s not above a little copycatting to help the cause. Read more.

The Wall Street Journal Americas – Software Para Móviles: Altas Valoraciones, Pocos Ingresos
La compra de Instagram por parte de Facebook Inc. y la salida a bolsa de la red de publicidad Millennial Media Inc. demuestran que el auge de los teléfonos inteligentes puede producir valoraciones de miles de millones de dólares para los fabricantes de software y servicios móviles. Read more.

Advertising Age – Hulu’s New Guarantee: Someone Watched Your (Whole) Ad
Hulu shows more video ads to consumers than any other website or service in the U.S. It will soon change the way it charges advertisers for those views, counting only completed ads as impressions for advertisers. Read more.

Advertising Age – With Upcoming Reorganization, Yahoo Revenue Exceeds Estimates
Yahoo, the largest U.S. web portal, reported earnings and sales that exceeded estimates as it benefited from growth in the online-advertising market under new CEO Scott Thompson. Read more.

USA Today – Yahoo Beats Profit Expectations, Details Strategy
Yahoo CEO Scott Thompson on Tuesday outlined the nitty-gritty of plans to try to turn around the Internet pioneer. Read more.

Forbes – Report: Facebook Ad Rates Jump Despite First Sign of Glut
Facebook is heading into its likely May initial public offering on a full head of steam, judging from a new quarterly report out this morning on its advertising business by social ad management firm TBG Digital. Read more.

CNN – Blinkx Stock Fails to Meet High Expectations for Online Video Ads
When you look at Blinkx’s underlying product metrics, you see a bellwether for the growth of the online video sector. But, when you check its share price, you see that growth in reverse. Read more.

Bloomberg – Twitter to Expand Japan Sales Staff on Local Growth, CEO Says
Twitter Inc. will “aggressively” add sales staff in Japan to attract more advertisers as local user growth exceeds the company’s global expansion, Chief Executive Officer Dick Costolo said. Read more.

Bloomberg Businessweek – Google Seeks Billions by Boosting Mobile Internet Speeds
Like many users of mobile devices, Arvind Jain is annoyed by how long it takes Web pages to load over cellular connections. Read more.

Bloomberg Businessweek – Facebook, Google Must Adapt as Users Embrace ‘Unsocial’ Networks
When Facebook bought the photo-sharing app Instagram for $1 billion, theories flew as to what it might mean. Was Mark Zuckerberg defensive, worried that his 850 million Facebook users might stop uploading 250 million photos a day? Or was he making a proactive move into mobile, where Instagram’s friendly interface makes Facebook look clunky on iPhones? Read more.

Bloomberg Businessweek – Yahoo Rises as First-Quarter Sales Fuel Turnaround Optimism
Yahoo! Inc. rose the most in almost four months after reporting first-quarter sales that topped estimates, fueling optimism that a turnaround effort by Chief Executive Officer Scott Thompson may take hold. Read more.

Adweek – How Dumb Money Will Lead to Twitter Ad Anarchy
Twitter’s self-serve ads platform, which started rolling out a last month, is expected to give the company a much-needed revenue boost from thousands of expected new advertisers. But a new report predicts that Twitter’s revenue windfall could come with a potentially dramatic price hike for brands. Read more.

Adweek – Data Points: Spending It
People are getting more comfortable shopping online, but they’re also demanding more of retailers. Read more.

Mashable – Facebook: Auto Fans Have More Friends
Fans of auto brands have three times the average amount of friends than the average user, according to a new study by Facebook. Read more.

Posted on April 23, 2012.