NEWSROOM eMarketer's latest news, announcements, and media resources.

Americans Cutting the Cable TV Cord at Increasing Pace

By 2018, one in five US households will not subscribe to cable or satellite TV

New York, NY — (December 10, 2015) — A growing percentage of American households are cutting the cable TV cord each year, according to eMarketer’s first forecast for the pay TV market. In 2015, there will be 4.9 million US households that once paid for TV services but no longer do, a jump of 10.9% over last year. And that growth will accelerate in the coming years, with the number of cord-cutting households jumping another 12.5% in 2016. In fact, by the end of next year, the number of US households subscribing to cable and satellite will drop below 100 million.

Click here for full release.

For more information:

Douglas Clark
PR Manager, North America
+1 646-863-8807
dclark@emarketer.com

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on December 10, 2015.    

For more information about booking eMarketer Chairman, Geoff Ramsey, for a speaking engagement, visit this page.