Thursday, December 10, 2015
Americans Cutting the Cable TV Cord at Increasing Pace
By 2018, one in five US households will not subscribe to cable or satellite TV
New York, NY — (December 10, 2015) — A growing percentage of American households are cutting the cable TV cord each year, according to eMarketerâ€™s first forecast for the pay TV market. In 2015, there will be 4.9 million US households that once paid for TV services but no longer do, a jump of 10.9% over last year. And that growth will accelerate in the coming years, with the number of cord-cutting households jumping another 12.5% in 2016. In fact, by the end of next year, the number of US households subscribing to cable and satellite will drop below 100 million.
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