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Alibaba Takes the Lead in China’s Digital Ad Market

Baidu drops to second place

London, UK (September 20, 2016) — In its latest forecast of ad spending around the world, eMarketer has made upward revisions to both its total and digital ad spend forecast for Asia-Pacific, thanks to recent reports showing strong digital advertising activity in China. This year, China will be home to more than a fifth of all digital ad spending worldwide, amounting to $41.66 billion.

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Posted on September 20, 2016.