Tuesday, September 25, 2012
Announcing eMarketer Visitor Survey Results and New Benefits for Advertisers on eMarketer.com
There are two exciting developments to announce to eMarketer advertisers today. First, please take a look at eMarketer.com, redesigned and officially launched today. The facelift keeps the site uncluttered – maintaining our focus on the content that consistently keeps our visitors and advertisers coming back for more.
In addition to a beautiful new look and feel, the new site also provides a fresh overview of the eMarketer corporate subscription, featuring examples of why companies rely on eMarketer every day for coverage of major regions around the world. Read more about today’s website updates.
I’d also like to share the results of our annual readership survey, today’s second announcement.
The results indicate that eMarketer continues to provide advertisers with powerful vehicles for reaching a valuable target audience—99% of whom said they found the eMarketer Daily Newsletter useful.
This audience is also very devoted: three-quarters read the eMarketer Daily Newsletter at least three times per week, including 43% who read it daily. Three-quarters are also top executives, including managers as well as members of the C-suite. Four in five readers play some role in their company’s purchase process, and more than 81% said they will either be purchasing or recommending the purchase of advertising- or technology-related products and services for their company in the next year.
The top purchases planned are for paid online media (64%), social media (60%), mobile (54%), email marketing (52%) and web or marketing analytics solutions (51%).
- Bigger and better ad units on the redesigned eMarketer.com – 970×90 Super Leaderboard, plus more rich media options including IAB Display Rising Star units, Pushdown and Sidekick.
- For 2013, we have some exciting new content-related sponsorships. Please call to discuss the options.
- Thank you to the close to 100 companies who have advertised with eMarketer in 2012 – so far! Check out our updated media kit to see what some of them have to say.
We’d love your feedback on the new site and welcome the opportunity to talk with you in greater detail about our survey results and about how we can work together in the coming months. If you don’t receive the eMarketer Daily Newsletter, please sign up today.
– Crystal Gurin, VP and Publisher