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Adults in India Spend 3 Hours, 52 Minutes a Day Consuming Media

This year, they will spend more than half of their media day watching TV

Adults in India will average 3 hours, 52 minutes per day consuming major media in 2017, eMarketer estimates—11 minutes more than in 2016. Time spent with digital, especially via mobile phones, will drive increases over the next few years.

These are the latest estimates from eMarketer’s new report, “Time Spent with Media and Ad Spending in India: eMarketer’s Estimates and Forecast.” (eMarketer PRO subscribers can access the full report here. Nonsubscribers can learn more here.)

Click here for the full release.

Sheelagh Doyle
Senior Director, Global PR and Communications
+44 (0) 203 510 1595

Posted on December 7, 2017.