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Ad Execs Give Facebook Highest Grades For Social Ad Effectiveness

But there’s room for improvement among all social networks

New York, NY — (October 20, 2015) — Paid advertising on social media properties is delivering a solid return on investment, according to marketers. In eMarketer’s new report, “Social Advertising Effectiveness Scorecard: Industry Execs Grade the Leading Platforms,” executives gave paid social media advertising an average grade of B. When it comes to ROI, Facebook and Pinterest received the highest grades, with Facebook earning a B+ and Pinterest earning a B.

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For more information:

Douglas Clark
PR Manager, North America
+1 646-863-8807
dclark@emarketer.com

Denise Duffy
PR Director, EMEA/APAC
+44-7513-302-482
dduffy@emarketer.com

Posted on October 20, 2015.