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Ad blocking moving into the mainstream in the UK

London, UK (April 20, 2016) – Ad blocking is gaining ground in the UK-by the end of next year more than a quarter of internet users in the UK will be using ad blocking software, according to eMarketer’s first ever estimates of ad blocking in the UK.

Ad blocking refers to installing software on an internet-connected device specifically for the purpose of preventing the advertising content of a webpage or application from being served and viewed. Once seen as the preserve of the tech-savvy, early adopters and gamers, ad blocking has now moved into the mainstream and by the end of 2017, eMarketer expects, 27.0% of internet users, or 14.7 million people will be choosing to stop digital ads on at least one of their devices.

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For more information please contact:

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on April 20, 2016.