NEWSROOM eMarketer's latest news, announcements, and media resources.

US Ad Blocking to Jump by Double Digits This Year

More than 25% of internet users will block ads this year

New York, NY (June 21, 2016) —

Ad blocking in the US will continue to cause headwinds for online advertisers, as the phenomenon is expected to grow by double digits this year and next. In 2016, 69.8 million Americans will use an ad blocker, a jump of 34.4% over last year. Next year, that figure will grow another 24.0% to 86.6 million people.

Click here for full release.

For more information please contact:

Douglas Clark
PR Manager, North America

Posted on June 21, 2016.