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May 4, 2012: eMarketer in the News

Here are a few of the top stories in which eMarketer data has been featured in the past week or so:

Marketplace – Target vs. Amazon: A Battle Over ‘Showrooming’
Showrooming is on the rise, says Jeffrey Grau, an analyst with eMarketer, and retailers are getting nervous. Read more.

The Wall Street Journal – China Offers Alternative To Facebook
Here is something investors could consider buying as an alternative to Facebook: a big chunk of the Chinese Internet. Read more.

The Wall Street Journal – Tweens’ Secret Lives Online
Celina McPhail’s mom wouldn’t let her have a Facebook account. The 12-year-old is on Instagram instead. Read more.

Reuters – Madison Avenue Turns to Social Game Advertising
Self magazine Publisher Laura McEwen sits in her office in the posh Conde Nast building overlooking New York’s Times Square and does nothing but play video games for at least an hour or two a day. Read more.

Advertising Age – For Many, Web Video’s Actual Value Trails Its Massive Hype
At AOL’s digital upfront in New York recently, CEO Tim Armstrong instructed audience members to check under their seats for a car key. He called the three people who found one to the stage and, Oprah-style, awarded one of them a shiny new Mustang convertible. Read more.

Bloomberg – Yelp Reports Wider Loss as Marketing Expenses Surge
Yelp Inc., a website that lets users review businesses ranging from plumbers to pet shops, reported a wider first-quarter loss amid surging expenses aimed at helping the company grapple with competition from Facebook Inc. Read more.

Bloomberg – Facebook at 99 Times Profit Exceeds 99% of S&P 500 Index
Facebook Inc. is betting its growth prospects will persuade investors to pay 99 times earnings for its initial public offering, a higher multiple than 99 percent of companies in the Standard & Poor’s 500 Index. Read more.

The Atlantic Wire – Suddenly, Facebook’s Advertising Problem Is a Problem
Less than a week before Facebook starts its IPO roadshow on Monday, advertisers have started to figure out that Facebook’s ad strategy isn’t all that strategic. Read more.

Fox Business – As Facebook IPO Looms, Advertising Hurdles Remain
As Facebook attempts to convince investors at next week’s road show that it deserves a lofty valuation north of $75 billion, the social network is likely to confront understandable skepticism about its fledgling advertising platform. Read more.

Los Angeles Times – Online Video Distributors Gather to Court Advertisers
At their first-ever Digital Content NewFronts in New York, AOL, Hulu, Microsoft, Yahoo and YouTube tout their professional-grade content to advertisers the way major television networks do. Read more.

Posted on May 8, 2012.