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Archive for January, 2018

UK: Mobile Payments Still Looking to Grab a Foothold

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Proximity mobile payments are becoming more popular in the UK, but still far from mass adoption

London, 11 January 2018: Proximity mobile payments are becoming more popular in the UK, but it’s still far from mass adoption.

According to eMarketer’s latest proximity mobile payment forecast, just over 22% of UK smartphone users will use a phone to pay for goods and services at the point of sale (POS) in 2018. Though double-digit growth will continue through 2020, it will slow throughout the forecast period, dipping to 8.5% by 2021.eMarketer estimates 9.2 million people in the UK will use a mobile phone to pay at the POS this year, and the sector will grow by almost 17%.

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China has the largest mobile proximity payments market in the world, with 77.5% of smartphone users doing so this year. Within Europe, the UK’s smartphone penetration rate will rank behind Norway (23.3%), Sweden (33.8%) and Denmark (38.9%) in 2018. One reason why the UK is lagging behind may be the proliferation of contactless card technology. Banks in the UK began issuing such cards as early as 2007, while Transport for London’s adoption in 2014 further bolstered consumer usage.

“There’s no doubt that mobile proximity payments are beginning to get a foothold in the UK,” said eMarketer senior analyst Bill Fisher. “But they face some tough competition that just isn’t present in many other countries. Any standard issue bank card in the UK, both debit and credit, now comes with contactless technology as standard. Mobile proximity payment providers need to convince consumers that their tech offers benefits above and beyond this well-entrenched, and incredibly convenient, method of proximity payment.”

 

Methodology
eMarketer’s forecasts and estimates are based on an analysis of quantitative and qualitative data from research firms, government agencies, media firms and public companies, plus interviews with top executives at publishers, ad buyers and agencies. Data is weighted based on methodology and soundness. Each eMarketer forecast fits within the larger matrix of all its forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas. Regular re-evaluation of available data means the forecasts reflect the latest business developments, technology trends and economic changes.

About eMarketer
Founded in 1996, eMarketer is the first place to look for research about marketing in a digital world. eMarketer enables thousands of companies worldwide to understand marketing trends, consumer behavior and get the data needed to succeed in the competitive and fast-changing digital economy.  eMarketer’s flagship product, eMarketer PRO, is home to all of eMarketer’s research including; forecasts, analyst reports, aggregated data from 3,000+ sources, interviews with industry leaders, articles, charts and comparative market data. eMarketer’s free daily newsletters span the US, EMEA and APAC and are read by more than 200,000 readers globally.  In 2016 eMarketer, Inc. was acquired by European media giant Axel Springer S.E.

For more information, contact:

Sheelagh Doyle
Senior PR Director, London

+44 (0) 203 510 1595 | sdoyle@emarketer.com

Posted on January 11, 2018.    

China: One-Third of Internet Users Use a Ride-Sharing Service

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eMarketer expects sector growth to level off amid tighter regulations

London, 10 January 2018: Well over one-third of Internet users in China will use a ride-sharing service in 2018, according to eMarketer’s first-ever forecast on the transportation sharing economy for the country.

In China’s sprawling urban centers where personal car ownership is relatively low, affordable on-demand ride services such as Didi Chuxing and Dida Pinche have become increasingly popular. Ride-sharing companies first entered the Chinese market in 2014, and for the first couple of years rapidly grew their user base.

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However, eMarketer expects growth to taper off this year, as the Chinese government has imposed stiff regulations on drivers and vehicles operating within the ride-sharing market. As a result, eMarketer expects 38% of Internet users to use the service come 2019.

“Though partly attributable to lavish subsidies doled out to attract passengers, the inability of public transport infrastructure to keep pace with the rapid urban migration and a general enthusiasm for new technology has helped to popularize transport sharing in China,” said Shelleen Shum, eMarketer’s senior forecasting analyst. “Despite recent attempts by the government to regulate ride sharing in China, we expect demand for transport sharing services to continue to grow.”

 

 

Methodology
eMarketer’s forecasts and estimates are based on an analysis of quantitative and qualitative data from research firms, government agencies, media firms and public companies, plus interviews with top executives at publishers, ad buyers and agencies. Data is weighted based on methodology and soundness. Each eMarketer forecast fits within the larger matrix of all its forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas. Regular re-evaluation of available data means the forecasts reflect the latest business developments, technology trends and economic changes.

About eMarketer
Founded in 1996, eMarketer is the first place to look for research about marketing in a digital world. eMarketer enables thousands of companies worldwide to understand marketing trends, consumer behavior and get the data needed to succeed in the competitive and fast-changing digital economy.  eMarketer’s flagship product, eMarketer PRO, is home to all of eMarketer’s research including; forecasts, analyst reports, aggregated data from 3,000+ sources, interviews with industry leaders, articles, charts and comparative market data. eMarketer’s free daily newsletters span the US, EMEA and APAC and are read by more than 200,000 readers globally.  In 2016 eMarketer, Inc. was acquired by European media giant Axel Springer S.E.

For more information, contact:

Sheelagh Doyle
Senior PR Director, London

+44 (0) 203 510 1595 | sdoyle@emarketer.com

 

Posted on January 10, 2018.    

Smartphones Will Capture Over a Quarter of Media Time in South Korea

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London, 4 January 2018: Adults in South Korea will spend well over a quarter of their daily media time on a smartphone this year, according to eMarketer’s latest time spent with media forecast.

eMarketer expects adults in South Korea will spend 2 hours, 3 minutes a day on smartphones in 2018, accounting for 28.6% of their daily media time. This will represent the highest share of any of the countries eMarketer forecasts.

Click here for the full press release.

 

For more information, contact:

Sheelagh Doyle
Senior Director, Global PR and Communications
+44 (0) 203 510 1595
sdoyle@emarketer.com

Posted on January 4, 2018.