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Archive for June, 2017

eMarketer Forecasts Strong Growth in Facebook Users in India

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Mobile devices will drive adoption of the social network

London, UK (June 28, 2017) — India has experienced explosive growth in the number of Facebook users over the past few years, making the country home to the largest share (32.6%) of users in Asia-Pacific.

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Sheelagh Doyle
PR Director, EMEA/APAC
+44 203-865-2952
sdoyle@emarketer.com

Posted on June 28, 2017.    

eMarketer Increases Estimates for Social Media Usage in China

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More than 80% of internet users will use a social network regularly

London, UK (June 27, 2017) — More than eight in 10 internet users in China, or 626 million people, will access social networks regularly in 2017, according to eMarketer’s latest forecast.

eMarketer has raised its previous estimates for social network user growth in China by more than 4%, mainly because of older users increasingly using homegrown messaging platform WeChat to perform a myriad of tasks that reach far beyond messaging. For example, 62.0% of internet users ages 55 to 64 in the country will be social network users this year—equating to 28.8 million individuals.

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Sheelagh Doyle
PR Director, EMEA/APAC
+44 203-865-2952
sdoyle@emarketer.com

Posted on June 27, 2017.    

eMarketer Estimates Show Twitter Leads Social Networks in Japan

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Twitter users will total 25.1 million this year

London, UK (June 22, 2017) — Japan is home to one of the world’s largest Twitter audiences, which will total 25.1 million people this year, or 47.3% of the country’s social network user base, according to eMarketer’s latest forecast of worldwide social network users.

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Sheelagh Doyle
PR Director, EMEA/APAC
+44 203-865-2952
sdoyle@emarketer.com

Posted on June 22, 2017.    

eMarketer Celebrates Diversity and Inclusion

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June 21, 2017 (New York, NY) – As the world celebrates LGBTQ+ Pride, eMarketer is proud to announce the establishment of the employee-led Inclusion Council, which aims to celebrate and cultivate diversity, regardless of race, gender, ethnicity, sexual orientation, age or identity.

“eMarketer’s culture is all about people – how we treat each other, how we recruit, train and develop our staff, and how we make sure that everyone has a voice and can be heard,” said Co-Founder and Chief Innovation Officer Geoff Ramsey.
The eMarketer Inclusion Council is committed to developing a professional community that encourages peers to embrace and celebrate diversity and inclusion throughout all levels of the organization.

“We’re thrilled that in just a few months, eMarketer’s Inclusion Council has developed innovative programming, including lunch & learns, mentorship programs and group discussions, designed to recognize and empower employees,” said Council member Christine Anene. Looking ahead, the Council plans to expand programming across the company and positively impact the employee experience.

“On behalf of everyone on the eMarketer team, I am delighted for us to join in the celebration, support and encouragement of LGBTQ+ Pride month, which promotes the central ideas of freedom and inclusion for all voices,” said Ramsey.

Posted on June 21, 2017.    

Mobile Drives Growth of Online Travel Bookings

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Will account for 40% of US digital travel sales in 2017

New York, NY (June 21, 2017) — As the summer travel season officially gets underway, a growing number of Americans will use their smartphones and tablets to book a trip, according to eMarketer’s latest forecast on digital and mobile travel. This year, digital travel sales in the US will reach $189.62 billion, 40.0% of which will come from mobile devices.

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For more information please contact:

Douglas Clark
PR Director, North America
646-863-8807
dclark@emarketer.com

Posted on June 21, 2017.    

UK Consumers Increasingly Comfortable Buying by Smartphone

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Nearly 60% of digital buyers will purchase via advanced handset this year

London, UK (June 19, 2017) — Using smartphones to buy goods and services is becoming commonplace in the UK. According to eMarketer’s latest UK ecommerce forecast, 58.6% of the country’s digital buyers ages 14 and older—25.2 million people—will make retail ecommerce purchases (excluding travel and event tickets) via smartphone this year.

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Sheelagh Doyle
PR Director, EMEA/APAC
+44 203-865-2952
sdoyle@emarketer.com

Posted on June 20, 2017.    

Back-to-School Shopping to Grow 4.0% in 2017

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Ecommerce in core categories to grow nearly 16%

New York, NY (June 13, 2017) — US retail sales during the back-to-school shopping season of July and August 2017 will grow 4.0% over 2016, according to eMarketer’s latest forecast.

Last year set a record for back-to-school season sales, but 2017 will be even better. US retail sales during those core months will reach an estimated $857.18 billion, accounting for 17.0% of total retail sales for the year.

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For more information please contact:

Douglas Clark
PR Director, North America
646-863-8807
dclark@emarketer.com

Posted on June 13, 2017.    

Time Spent with Digital Media in India, Japan and South Korea

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Adults in South Korea will spend more time with digital media than those in India and Japan

London, UK (June 12, 2017) — In 2017, daily time spent with digital media among adults will top 3 hours in Japan (3 hours 5 minutes) and South Korea (3 hours 26 minutes). Those in India will average less than half that time (1 hour 18 minutes), with digital accounting for just under one-third of total daily time spent with media.

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Sheelagh Doyle
PR Director, EMEA/APAC
+44 203-865-2952
sdoyle@emarketer.com

Posted on June 13, 2017.    

Ad Blocking a growing challenge for Marketers in Germany

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London, UK (June 7, 2017) — Ad blocking is a growing challenge for marketers in Germany – by the end of next year almost a quarter of the population will be using ad blocking software, according to eMarketer’s first-ever estimates of ad blocking in Germany.

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Sheelagh Doyle
PR Director, EMEA/APAC
+44 203-865-2952
sdoyle@emarketer.com

Posted on June 6, 2017.    

UK Ad Blocking, Slowing Growth, but a Problem Yet to be Solved

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London, UK (June 7, 2017) — More than one-fifth (20.9%) of UK internet users, totaling 11.4 million, will use ad blocking software this year, according to eMarketer’s latest forecasts. This represents a slight downward adjustment from last year’s estimates, with user growth beginning to slow, dropping to single digits in 2018.

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Sheelagh Doyle
PR Director, EMEA/APAC
+44 203-865-2952
sdoyle@emarketer.com

Posted on June 6, 2017.