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Archive for May, 2017

Instagram Audience in France Still Growing

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Nearly 20% of internet users will access the social network in 2017

London, UK (May 23, 2017) — Nearly seven years after its launch, Instagram has yet to completely catch on with internet users in France. But adoption has been growing by double digits annually and will continue to do so for the next few years.

According to eMarketer’s most recent estimates of Instagram adoption in France, nearly one-fifth (19.8%) of the country’s internet users, or 10.4 million people, will access the social network regularly in 2017. By comparison, more than half (51.8%) will use Facebook at least monthly this year—a user penetration rate more than double Instagram’s.

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Sheelagh Doyle
PR Director, EMEA/APAC
+44 203-865-2952
sdoyle@emarketer.com

Posted on May 23, 2017.    

Snapchat, Facebook Fuel AR Growth

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VR has been slower to catch on in the US

New York, NY (May 22, 2017) — In 2017, 40.0 million people in the US will engage with some form of augmented reality (AR) at least monthly, up 30.2% over last year, according to eMarketer’s first forecast on AR and virtual reality (VR). Much of AR’s growth will be fueled by Snapchat Lenses and Facebook Stories, while VR usage will be driven by 360-degree videos on social networks.

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For more information please contact:

Douglas Clark
PR Director, North America
646-863-8807
dclark@emarketer.com

Posted on May 22, 2017.    

Nearly Half of France’s Internet Users Tune to OTT Video

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Paid subscription uptake rising as streaming video use becomes commonplace

London, UK (May 16, 2017) — Over-the-top (OTT) video service usage has made steady progress in becoming a mainstream activity in France. This year, nearly half of the country’s internet users (49.7%) and 38.7% of the overall population will access streaming video services at least once a month, according to eMarketer’s most recent forecast of digital video usage in France.

Unsurprisingly, like for most newer digital behaviors, France’s OTT video audience will be relatively young. More than half (55.4%) will be under the age of 35, with viewers ages 18 to 34 the largest segment, representing 37.2% of users. Conversely, seniors ages 65 and older, a cohort still largely wedded to live broadcast TV, will make up just 5.0% of France’s OTT video viewers this year.

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Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on May 16, 2017.    

Digital Banking Widespread in France

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Mobile banking rising more slowly

London, UK (May 10, 2017) — The majority of France’s internet users will bank online in 2017, according to eMarketer’s first-ever forecast of digital banking in the country. But relatively few will do so using a mobile phone compared with the likes of the US.

This year, almost 80% of the country’s internet users—33.8 million people—will visit an online banking site at least once a month, eMarketer estimates. France has been quick to adopt digital banking and has taken the lead over other developed markets including the US, where just 69.3% of internet users will bank digitally in 2017.

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Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on May 10, 2017.    

Voice-Enabled Speaker Usage to Grow Nearly 130% This Year

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Amazon controls 70% of the voice-enabled speaker device market

New York, NY (May 8, 2017) — While still far from mass adoption, virtual assistants are becoming more widely used by Americans, according to eMarketer’s first forecast on users of digital assistants, such as Siri, and voice-enabled speakers, like Amazon Echo.

This year, 35.6 million Americans will use a voice-activated assistant device at least once a month. That’s a jump of 128.9% over last year.

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For more information please contact:

Douglas Clark
PR Manager, North America
646-863-8807
dclark@emarketer.com

Posted on May 8, 2017.    

Mcommerce Moving Closer to Mainstream in Germany

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Mobile proximity payment adoption also creeping up

London, UK (May 4, 2017) — Buying online with a mobile device and using a phone to pay for goods and services at the point of sale (POS) have been slow to catch on in Germany, where cash remains king for most forms of purchasing. But both are growing as consumers acclimatize to digital buying and payment options.

Despite digital shopper penetration akin to the US and UK, rates of mobile commerce in Germany have lagged in relation to those countries. eMarketer predicts 29.1 million mobile device users in Germany ages 14 and older will make at least one purchase via those devices this year, up nearly 15% from 2016. But that tally will represent just 60.0% of Germany’s mobile device users, compared with rates of 80.4% in the US and 76.4% in the UK.

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Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on May 4, 2017.