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Archive for April, 2017

Digital Video Is UK’s Rising Star

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UK adults’ average time spent watching digital video will near an hour per day in 2017

London, UK (April 20, 2017) — Digital video usage is becoming a significant part of UK adults’ media consumption. According to eMarketer’s first digital video viewing forecast, adults in the UK will spend an average of 53 minutes per day watching digital video this year, a tally more than double what it was five years ago.

By 2019, 10.1% of daily media time, and almost 20.0% of daily time spent with digital activities, will be devoted to watching digital video.

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Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on April 20, 2017.    

In China, Time Spent on Mobile Internet Continues to Grow

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eMarketer’s latest forecast estimates adults will spend more than 1.5 hours daily with smartphones

London, UK (April 19, 2017) — The mobile internet, accessed via smartphone, is capturing a growing share of daily time that adults in China spend on major media, according to eMarketer’s latest forecast.

In 2017, adults in China will spend an average of 1 hour 38 minutes with their smartphones. eMarketer has raised its previous estimates for time spent with smartphones by 7.4 minutes per day. This is largely due to the availability of cheaper smartphones with capabilities similar to flagship devices like the Samsung Galaxy and the iPhone, which in turn has led to increased smartphone adoption and deeper engagement with the devices.

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Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on April 19, 2017.    

eMarketer Releases New Programmatic Advertising Estimates

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In 2017, programmatic display spending will reach nearly $33 billion

New York, NY (April 18, 2017) — Despite the negative press around programmatic advertising following the YouTube ad controversy, programmatic isn’t going anywhere.

In its latest forecast, eMarketer estimates nearly four of every five US digital display dollars will transact programmatically in 2017, totaling $32.56 billion. By the end of the forecast period, that share will rise to 84.0%, leaving little doubt that buyers and sellers are continuing to invest in automated ad buying.

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For more information please contact:

Douglas Clark
PR Manager, North America
646-863-8807
dclark@emarketer.com

Posted on April 18, 2017.    

eMarketer Unveils New Estimates for Mobile App Usage

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App time will make up nearly 20% of total media time this year

New York, NY (April 11, 2017) — Americans are spending more time within mobile apps and less time within mobile browsers. However, the number of apps being used regularly is dropping, as users concentrate their activities in core apps.

In 2017, the average US adult will spend 2 hours, 25 minutes per day using mobile apps, a jump of 10.3% over last year, and slightly higher than previously forecast.

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For more information please contact:

Douglas Clark
PR Manager, North America
646-863-8807
dclark@emarketer.com

Posted on April 11, 2017.