NEWSROOM eMarketer's latest news, announcements, and media resources.

Archive for March, 2017

Digital Poised to Overtake Traditional Media Ad Spending in Ireland

Posted By:

Ireland is in the top three for digital ad spending in Europe

London, UK (March 28, 2017) — This year will mark a major milestone for ad spending in Ireland, as digital surpasses all other forms of marketing for the first time, according to eMarketer’s latest ad spending forecasts.

In 2017, digital ad spending will leap by 12.0%, to total €433.0 million ($470.0 million), equating to 51.4% of total media ad spending in Ireland.

Advertiser enthusiasm for mobile will drive digital’s growth. Mobile efforts will claim 62.0% of all digital ad spending in the country this year, eMarketer estimates, and represent nearly 80% of digital investment by 2021. By that time, just under half of overall paid advertising spend will be devoted to reaching consumers on mobile devices.
”Thanks in part to a tech-savvy, outward-looking young population, Ireland has outpaced many other developed economies in terms of how much advertising and marketing spend is devoted to digital channels,” said eMarketer principal analyst Karin von Abrams. “2017 will be a tricky year for the country in some respects. For one thing, the UK—Ireland’s nearest neighbor and most significant trading partner—will begin the process of leaving the European Union, while Ireland remains within the EU. But that strong bond with Europe will help to buoy up the Irish economy, and also encourage the nation’s advertisers to look beyond their own borders for new customers. Ireland’s commitment to digital infrastructure and processes means it’s well equipped for that challenge.”

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on March 28, 2017.    

eMarketer Unveils Estimates for Native Ad Spending

Posted By:

Native makes up more than 50% of digital display spend

New York, NY (March 21, 2017) — Offering its first estimate of the size of the native advertising market, eMarketer said spending on native digital display ads will make up more than half of all digital display ad spending in the US this year.

The new forecast estimates that US native digital display ad spend will grow 36.2% this year to reach $22.09 billion. At that level it will make up 52.9% of all display ad spending in the US.

Click here for the full release.

For more information please contact:

Douglas Clark
PR Manager, North America
646-863-8807
dclark@emarketer.com

Posted on March 21, 2017.    

TV Will Account for Nearly 40% of Ad Spend in India

Posted By:

But Mobile Ad Spending Will Grow by 85%

London, UK (March 16, 2017) — Traditional media ad spending—especially on television and print—will remain the most popular advertising medium in India this year, according to eMarketer’s latest ad spending forecast for the country.

Click here for the full release.

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on March 16, 2017.    

Google, Facebook Increase Their Grip on Digital Ad Market

Posted By:

Twitter’s US ad revenue to drop nearly 5% this year

New York, NY (March 14, 2017) — US digital ad spending will reach $83.00 billion in 2017, representing an increase of 15.9%, according to eMarketer’s latest forecast.

Click here for full release.

For more information please contact:

Douglas Clark
PR Manager, North America
646-863-8807
dclark@emarketer.com

Posted on March 14, 2017.    

More Than a Third of UK Ad Spend Going Mobile in 2017

Posted By:

London, UK (March 8, 2017) — Mobile ad spending in the UK will reach almost £7 billion ($9.45 billion) this year to represent more than a third (36.6%) of UK media ad investment, according to eMarketer’s latest UK ad spending forecast.

Click here for the full release.

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on March 8, 2017.    

Mobile Drives Digital Ad Spending in China

Posted By:

London, UK (March 8, 2017) — Mobile is on pace to become the leading ad spending channel in China, according to eMarketer’s latest forecast. By 2021, almost 60% of total media ad expenditures and close to 82% of digital ad spending will be dedicated to mobile.

Click here for the full release.

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on March 7, 2017.    

eMarketer Announces Launch of eMarketer Retail

Posted By:

New York (March 1, 2017) – For more than 20 years, eMarketer has been the first place to look for intelligence about digital marketing and media. Now it’s taking its unique, data-focused approach to the retail sector with the launch of a new media property. eMarketer Retail provides data, news and insight essential to keep pace in the evolving world of retail and ecommerce.

“We are pleased to bring to market a daily destination and resource for all retailers – online, in stores and on mobile—and the businesses who need to reach them,” said eMarketer EVP and publisher Crystal Gurin. “Through our daily analysis of key news developments and articles about the latest trends in brick-and-mortar retail, ecommerce and mcommerce, decision-makers will be armed with trusted, actionable data they need to succeed. Launch advertisers include Yext, RetailMeNot, SailThru and Waze.”

2-28-2017 5-42-26 PM

The retail industry is in the midst of an historic transformation, as digital redefines the traditional relationship between buyers and sellers. Ecommerce made up only 8.2% of total retail sales in the US in 2016, eMarketer estimates, but digital influenced more than half of all US in-store sales in 2016, according to Deloitte data.

eMarketer Retail provides tools and knowledge to navigate the increasingly complicated interplay between digital and brick-and-mortar sales. At its core is a deep database of company-level data covering both physical and virtual performance measures. Daily news and commentary provide a quick way to stay on top of the latest news and research relevant to the sector.

“Even though ‘digital’ and ‘omnichannel’ have been big retail buzzwords for years, many retailers are struggling to come up with a profitable strategy to meet the demands of today’s ever-fickle shoppers who expect seamless online and in-store experiences,” said Andria Cheng, eMarketer’s editor-at-large for the new retail property. “A sound digital strategy will play a big role separating winners and losers in the brick-and-mortar space.”

About eMarketer
Founded in 1996, eMarketer is the first place to look for research about marketing in a digital world. eMarketer enables thousands of companies worldwide to understand marketing trends, consumer behavior and get the data needed to succeed in the competitive and fast-changing digital economy. eMarketer’s flagship product, eMarketer PRO, is home to all of eMarketer’s research, including forecasts, analyst reports, aggregated data from 3,000+ sources, interviews with industry leaders, articles, charts and comparative market data. eMarketer’s free daily newsletters span the US, EMEA and APAC and are read by more than 200,000 readers globally. In 2016 eMarketer, Inc. was acquired by European media giant Axel Springer S.E.

Follow us on Twitter: @eMarketer

Posted on March 1, 2017.