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Archive for February, 2017

eMarketer Unveils New Estimates for UK Gamers

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London, UK (February 15, 2017) — By 2019, half of all internet users in the UK will be playing games digitally at least once a month, according to eMarketer’s first-ever UK online gaming forecast.

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Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on February 15, 2017.    

eMarketer Scales Back Estimates of Ad Blocking in the US

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Ad blockers still make up more than one-quarter of internet users

New York, NY (February 15, 2017) — eMarketer has scaled back its estimates of ad blocking users in the US, reducing the number to 75.1 million. At that level, more than one-quarter (27.5%) of US internet users will use ad blockers this year.

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For more information please contact:

Douglas Clark
PR Manager, North America
646-863-8807
dclark@emarketer.com

Posted on February 15, 2017.    

New eMarketer Estimates Show Huge Snapchat User Growth in UK

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London, UK (February 7, 2017) — Snapchat’s UK user base experienced explosive growth of 89.8% in 2016, to 11.2 million users, according to eMarketer’s latest mobile usage forecast. Strong growth will continue, and this year, Snapchat will be used by 13.6 million people, representing 31.8% of all UK smartphone users.

Instagram is a little further along its path to maturity, with its banner year of growth occurring in 2015 when its user base increased by 114.4%. Last year, there were 12.2 million UK users of the platform, and in 2017, that total will reach 14.4 million and 33.7% of all smartphone users. By 2021, Snapchat and Instagram are expected to have user bases of 18.3 million and 18.7 million respectively.

Even with such growth, though, Snapchat and Instagram will not be able to catch up with Facebook, which will continue to dominate the mobile usage category in the UK. Facebook is expected to have 30.3 million mobile users this year – representing 92.8% of all Facebook users and 71.1% of smartphone users. By 2021, the end of the forecast period, half of the entire UK population will be using Facebook on a mobile phone.

Twitter, meanwhile, has been usurped by these newer platforms. This year, its mobile user base will be 12.1 million, representing a lower total than for both Instagram and Snapchat. eMarketer expects the gap to increase throughout the forecast period as growth in Twitter’s mobile user base slows down, and by 2021, there will be an estimated 12.6 million users.

“The huge growth in these newer social platforms reflects a fundamental change in consumer behaviors,” said eMarketer senior analyst Bill Fisher. “They are fun, visual and much more intimate than the more established broadcast-style networks. And these functions appeal, in particular, to those age groups that are most engaged with their smartphones—millennials and younger consumers.”
Within the smartphone category, Android will dominate in the UK with more than 57.2% of the market, followed by iOS which this year will have just over 34.2% of the market.

For more information please contact:

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on February 7, 2017.    

eMarketer and IAB Singapore release new forecast for digital ad spending in Southeast Asia, Hong Kong and Taiwan

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London, UK (February 6, 2017) — In collaboration with IAB Singapore, eMarketer’s first ever digital ad spend forecast for Southeast Asia, Hong Kong and Taiwan, predicts double-digit growth in 2017 as the consumer demand for mobile, video and social drives up spend.

The forecast shows that digital ad spending across the six Southeast Asian markets of Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam plus Hong Kong and Taiwan varies significantly.

In Singapore to date, ad spend on traditional media has been dominant but in 2017, digital will account for 23.8% of media budgets climbing by 18.0% to reach $376.5 million. eMarketer predicts that investment on digital channels in Singapore will see strong growth in the coming years with mobile accounting for $404.6 million, or 4 out of every 5 digital ad dollars by 2020.

Along with Singapore, advertisers in Taiwan and Hong Kong have also been embracing consumer digital adoption. In 2017 digital spend will account more than 20.0% of overall media budgets in Hong Kong growing to 24.0% by 2020. In the case of Taiwan more than two-fifths (40.4%) of total ad spend in 2017 will be digital – the highest proportion of all the countries forecasted.

At the other end of the spectrum, advertisers in Indonesia, Thailand, the Philippines, Malaysia and Vietnam have a lower digital share of total ad spend compared to the other countries forecasted. eMarketer expects that digital ad spending will account for less than 20% of overall media investment in 2017 in these markets.

However, by 2020, digital ad spend in these markets is expected to account for up to 25% of overall media spend. The growth trajectory is representative of government dedication to connectivity locally and globally.

Shelleen Shum, senior forecasting analyst at eMarketer commented: “Internet and smartphone penetration rates are still relatively low in developing parts of Southeast Asia – leading to a relatively lower digital share of total media spending.

As internet and mobile connectivity in Southeast Asia develops in the coming years, this presents a unique opportunity for advertisers to tap into a new market of fast urbanizing middle class consumers.”

Lisa Church, President at eMarketer commented: “eMarketer’s is delighted to partner with IAB Singapore to produce this digital ad spending forecast for Southeast Asia, Hong Kong and Taiwan. This forecast is a great addition to eMarketer’s comprehensive coverage of the Asia-Pacific market and will benefit the thousands of eMarketer subscribers across the region who rely on eMarketer data to plan their digital strategies.”

Miranda Dimopoulos, CEO & Ambassador to SEA, IAB Singapore commented: “Southeast Asia is beautifully diverse with digital providing the connectivity within markets and beyond. We can tangibly see that it is digital’s time to shine even brighter, so experiences keep getting better, smarter and more meaningful. We intend to review these figures every six months and look forward to participating in the conversations that these reports will no doubt trigger.”

For more information please contact:

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on February 6, 2017.