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Archive for December, 2016

eMarketer Slashes Growth Outlook for Wearables

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Devices haven’t won over users other than early adopters

New York, NY (December 20, 2016) — Don’t expect to see too many wearable devices like Apple Watches and Fitbits under Christmas trees this year—they’re not on many wish lists.  eMarketer has significantly revised its estimates of wearable-device users in the US. The still-young category showed early promise, but usage has not expanded beyond early adopters.

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For more information please contact:

Douglas Clark
PR Manager, North America
646-863-8807
dclark@emarketer.com

Posted on December 20, 2016.    

eMarketer Releases New Estimates for Digital Video Viewing in the APAC Region

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China makes up more than half of the viewers in the region

London, UK (December 14, 2016) — Digital video will be watched by more than 998.0 million people in the Asia-Pacific region in 2016, according to eMarketer’s new estimates for the region.  Not surprisingly, China makes up a huge portion of the total for the region, with more than half (530.4 million) of the total regional user base.

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For more information please contact:

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on December 14, 2016.    

In 2017, 60% of the US Population Will Be Digital Banking Users

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New York, NY (December 14, 2016) — In 2017, nearly 60% of the US population will be digital banking users, according to eMarketer’s new forecast. Some 150.7 million adults will access their bank, credit card, or brokerage accounts at least once a month via digital channels.

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For more information please contact:

Douglas Clark
PR Manager, North America
646-863-8807
dclark@emarketer.com

Posted on December 14, 2016.    

eMarketer Releases Latest Estimates for Digital Video Viewing in Western Europe

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France and Germany lag much of the region

London, UK (December 12, 2016) — eMarketer updated its estimates for digital video use in Western Europe, predicting that more than seven in 10 internet users will be digital video users by 2020.

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For more information please contact:

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on December 12, 2016.    

eMarketer Cuts Estimates for Ecommerce in India

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New currency rules limit online buying options

London, UK (December 6, 2016) — eMarketer sharply reduced its estimates for India’s retail ecommerce sector, reflecting the expected impact of the country’s new currency laws.  In August 2016 eMarketer forecast that retail ecommerce sales in India would grow by more than 75% to reach $23.39 billion this year. eMarketer has now revised this estimate, and predicts growth of 55.5%—still a healthy level but roughly 20 percentage points lower than the previous estimate.

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For more information please contact:

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on December 6, 2016.