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Archive for November, 2016

Adults in South Korea to Spend More Time with Digital than TV This Year

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eMarketer unveils a new metric in its coverage of South Korea

London, UK (November 30, 2016) — This year marks a major milestone for media consumption in South Korea as average time spent with digital media per day surpasses TV viewing time for the first time, according to eMarketer’s first estimates of time spent with media in the country.

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For more information please contact:

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on November 30, 2016.    

UK Makes Up One-Fifth of Mobile Messaging App Users in Western Europe

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France shows fastest growth in the region

London, UK (November 29, 2016) — Mobile phone messaging apps will be used by more than 149 million consumers in Western Europe in 2016. The UK accounts for almost a fifth of all users in the region, according to eMarketer’s worldwide mobile phone messaging app forecast.

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For more information please contact:

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on November 29, 2016.    

More Than a Quarter of the World Will Use Mobile Messaging Apps by 2019

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APAC region has more than 805 million mobile messaging app users

London, UK (November 28, 2016) — By 2019, more than one-quarter of the world’s population will be using mobile messaging apps, according to eMarketer’s new forecast.   Mobile phone messaging apps will be used by more than 1.4 billion people in 2016, an increase of almost 16%.

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For more information please contact:

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on November 28, 2016.    

Media Time Will Tilt Digital in France in 2017

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eMarketer forecast puts digital above TV for the first time

London, UK (November 22, 2016) — Next year will mark a major milestone for media consumption in France. According to eMarketer’s latest forecast of time spent with media, the average adult will spend more time with digital media per day than TV, a first for that country. Also next year, time spent with mobile devices will surpass desktop and laptop time.

Click here for full release.

For more information please contact:

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on November 22, 2016.    

In the World’s Second-Largest Market, TV Gets the Most Consumer Time and Attention

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eMarketer’s new estimates show a wide split between old and new media

London, UK (November 22, 2016) — In India, adults still spend more time with traditional media than digital—by a long shot. eMarketer estimates that this year, the average adult spends about 2.5 times as long each day with traditional media, including TV, radio, newspapers and magazines.

Click here for full release.

For more information please contact:

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on November 22, 2016.    

Adults in Germany to Spend More Time with Digital than TV Next Year

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This year, mobile time surpasses desktop and laptop time

London, UK (November 16, 2016) — Next year will mark a major milestone for media consumption in Germany as average time spent with digital media per day surpasses TV viewing time for the first time, according to eMarketer’s first estimates of time spent with media in the country.

Click here for full release.

For more information please contact:

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on November 16, 2016.    

eMarketer and Starcom Worldwide Release Sixth Annual Report on the State of the Global Media Landscape

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NEW YORK AND LONDON (November 10, 2016) – eMarketer, in collaboration with Starcom Worldwide, has published its annual “Global Media Intelligence (GMI) Report” on key digital trends worldwide, designed for business executives who require benchmarks to support their decisions for global initiatives. This is the sixth year that eMarketer and SMG have worked together to develop this publication.

“Media usage by channel and by demographic, in key markets around the world, is of concern to thousands of eMarketer clients. We’re pleased to work with Starcom Worldwide to uniquely provide them this invaluable resource as they prepare for 2017,” said eMarketer president Lisa Church.

The report is eMarketer’s largest, most comprehensive snapshot of the current state of media consumption worldwide, covering six major regions—Asia-Pacific, Central and Eastern Europe, Latin America, Middle East and Africa, North America, and Western Europe—and 41 countries. In addition, this year’s “GMI Report” contains more than 500 charts collected from over 70 global research sources—which Starcom helped identify and gather for local and core markets worldwide—in addition to benchmarks, analysis and context provided by eMarketer.

“As media consumption via mobile continues to rise globally and we start to see the adoption of internet-connected devices scale, it is crucial that marketers are armed with the right data to make informed business decisions,” said Kelly Kokonas, Global Business Accelerator at Starcom Worldwide.

For each market, media and mobile device penetration rate is available along with demographic breakouts by age, gender and income or socio-economic group. Each year, marketers anticipate the report’s release to include as a core part of their planning processes for each upcoming year.

“eMarketer’s GMI report fills a crucial gap in the market for country-level metrics,” said Will Page, director of economics at Spotify. “It offers a concise and precise summary of the key trends in each country and it’s presented in a format that’s easy to digest and act upon.”

About eMarketer
Founded in 1996, eMarketer is the first place to look for research about marketing in a digital world. eMarketer enables thousands of companies worldwide to understand marketing trends, consumer behavior and get the data needed to succeed in the competitive and fast-changing digital economy. eMarketer’s flagship product, eMarketer PRO, is home to all of eMarketer’s research including; forecasts, analyst reports, aggregated data from 3,000+ sources, interviews with industry leaders, articles, charts and comparative market data. eMarketer’s free daily newsletters span the US, EMEA and APAC and are read by more than 250,000 readers globally. In 2016 eMarketer, Inc. was acquired by European media giant Axel Springer S.E.

About Starcom Worldwide
Starcom is a world-renowned media communications agency that architects connected human experiences to create value through precision marketing, content and technology solutions. With more than 5,000 employees worldwide, Starcom partners with the world’s leading marketers and new establishment brands, including Airbnb, Bank of America, Kellogg Company, Kraft Heinz, Novartis, Samsung, Visa and more. Starcom is part of Publicis Media—the global media solutions group which also encompasses Zenith, Mediavest | Spark and Optimedia | Blue 449—a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], one of the world’s leading communications groups.

For more information:
Douglas Clark
PR Manager, North America
(646) 863-8807
dclark@emarketer.com

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on November 11, 2016.    

Mobile Takes Majority Share of UK Time with Digital Media

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Next year, more than half of all media time in the UK will be spent with digital devices

London, UK (November 9, 2016) — In 2016, for the first time, adults in the UK will spend more time with their mobile devices than with desktop and laptop computers, eMarketer projects. This year, mobile time—which includes nonvoice time with tablets and mobile phones—will account for more than a quarter of daily media time for the average adult, at 2 hours and 29 minutes, representing an 11.8% rise over last year.

Click here for full release.

For more information please contact:

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on November 9, 2016.    

Mobile Payments in the US Growing Fast, but Still Far from Mass Adoption

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Fewer than 20% of smartphone users use proximity mobile payments this year

New York, NY (November 7, 2016) — Despite double-digit growth this year and next, Americans’ use of mobile wallets like Apple Pay, Android Pay and Samsung Pay, as well as branded apps that include mobile wallets like the Starbucks app, Walmart Pay and CVS Pay, will not reach mass adoption in the foreseeable future. This year, 38.4 million Americans 14 and over will have used their mobile phones to pay at the point of sale at least once in the preceding six months. That’s just 19.4% of US smartphone users. By 2020, that figure will grow to 33.1% of smartphone users.

Click here for full release.

For more information please contact:

Douglas Clark
PR Manager, North America
646-863-8807
dclark@emarketer.com

Posted on November 7, 2016.