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Archive for May, 2016

Even During TV Time, Digital Devices Play Prominent Role

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Nearly 85% of internet users surf the web while watching TV

New York, NY (May 24, 2016) — Call it a one-two punch to advertisers and content providers.  With Americans’ attention increasingly divided among an ever-expanding array of internet-connected devices, the number of people multi-tasking while watching television continues to rise, while cord-cutting also accelerates.  This year, 182.9 million Americans will use the internet while watching TV at least once a month, according to eMarketer’s first forecast on simultaneous media usage.  That translates to 80.3% of internet users.

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For more information please contact:

Douglas Clark
PR Manager, North America
646-863-8807
dclark@emarketer.com

Posted on May 24, 2016.    

Canada Ahead of US in Digital Banking Usage

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But US leads in mobile banking

New York, NY (May 18, 2016) — A much higher percentage of adults in Canada have adopted digital banking than their counterparts in the US, according to eMarketer’s latest forecast on digital and mobile banking users. Yet banking via mobile devices is more common in the US.

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For more information please contact:

Douglas Clark
PR Manager, North America
646-863-8807
dclark@emarketer.com

Posted on May 18, 2016.    

How Much More Can Ride-Sharing Services Grow in the US?

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Lodging services are growing faster than transportation

New York, NY (May 18, 2016) — This year, 27.0 million US adults will use the sharing economy at least once, according to eMarketer’s first forecast on the subject. The number of users will grow by double digits through 2018, as more Americans flock to the convenience of services such as Airbnb and Uber.

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For more information please contact:

Douglas Clark
PR Manager, North America
646-863-8807
dclark@emarketer.com

Posted on May 17, 2016.    

eMarketer Launches Marketing Technology Weekly

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New York, NY (May 6, 2016) – eMarketer announces the launch of Marketing Technology Weekly, an insightful newsletter focused on the colliding worlds of marketing and technology.

The weekly digest is targeted at eMarketer’s senior level audience of marketers and technology professionals and will feature articles and interviews on topics that include marketing automation, CRM, analytics and testing, and more.

Ezra Palmer, eMarketer’s chief content officer who led the newsletter’s launch, commented: “A lot of senior marketing executives have realized they need to develop their technology insights, while senior technology executives have recognized they need to understand marketing better. Marketing Technology Weekly addresses the core discussion topics between these two groups from a neutral, data-driven perspective, and presents insights into how real teams are navigating, investing and working through this complicated collision.”

Palmer added: “Marketing Technology Weekly launched in April 2016, and had more than 5,000 sign ups before its launch date. This speaks to the widespread hunger for information about the overlapping worlds of marketing and technology.”

Marketing Technology Weekly joins eMarketer’s other newsletters, the eMarketer Daily and Retail Weekly, as another indispensable resource for our readers who need information to make informed business decisions and the advertisers who need to reach them.

About eMarketer

Founded in 1996, eMarketer is the first place to look for research about marketing in a digital world.  More than 200,000 professionals at thousands of companies worldwide rely on eMarketer research because of our rigorous approach of aggregating and analyzing information from more than 3,000 global sources.  The result is eMarketer data, reports and insights that enable professionals to understand marketing trends, consumer behavior and get the data needed to develop winning strategies.

 

For more information please contact:

Douglas Clark
PR Manager, North America
646-863-8807
dclark@emarketer.com

 

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on May 6, 2016.    

Time Spent with Facebook Still Growing, but Not by Much

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Americans will spend just one minute more on Facebook by 2018

New York, NY (May 3, 2016) — This year, Americans will spend more than half of their social networking time on Facebook, according to eMarketer’s latest forecast of time spent with media. Going forward, however, growing competition from other social networks will make it increasingly challenging for Facebook to significantly grow engagement time.

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For more information please contact:

Douglas Clark
PR Manager, North America
646-863-8807
dclark@emarketer.com

Posted on May 3, 2016.