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By 2016, Most Digital Travel Bookers Will Use Mobile Devices

Travel Sales Booked Via Desktop Continue to Decline

New York, NY (November 18, 2015) — It seems Americans don’t mind booking accommodations and airfare on small screens. In 2016, 51.8% of travelers who book trips via digital means will do so using a mobile device, according to eMarketer’s latest estimates of digital and travel research and booking. That will be up from 43.8% this year.

Since its Q2 forecast, eMarketer has adjusted its figures upward for smartphone bookers and downward for tablet bookers, as people grow increasingly comfortable booking trips on small-screen devices.

 

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For more information:

Douglas Clark
PR Manager, North America
+1 646-863-8807
dclark@emarketer.com

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on November 18, 2015.