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Archive for December, 2015

eMarketer: High Mobile Adoption Leading to Booming Digital Travel Sales in China and Across Asia-Pacific

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China and Indonesia leading the region for growth

London, UK (December 22, 2015) — Digital travel sales in Asia-Pacific will rise by almost 20% to $139.12 billion in 2015, according to eMarketer’s latest forecast for digital travel sales around the world. This rapid growth, fueled by heavy activity within China, is set to continue, and Asia-Pacific will surpass Western Europe next year and North America in 2018, when it will become the largest digital travel sales market in the world.

As with retail ecommerce, China’s digital travel market once again leads the region thanks to a massive population, a rising middle class who enjoys traveling, and high levels of mobile adoption. In 2015, China will generate $65.85 billion worth of digital travel sales, representing yearly growth of 28%. Sales are set to rise to $131.30 billion in 2019.

eMarketer forecasting analyst Christopher Bendtsen commented, “Although China’s economy is slowing down, China’s total travel sales are expected to increase dramatically as the growing middle class find travel more affordable. Mobile booking’s rising popularity, combined with the success of online travel agencies, will fuel even more significant digital travel sales growth there. India and the major developing countries in Southeast Asia will witness similar trends. This creates huge opportunities in the digital travel space, and in particular, mobile.”

eMarketer’s forecasts and estimates are based on an analysis of quantitative and qualitative data from research firms, government agencies, media firms and public companies, plus interviews with top executives at publishers, ad buyers and agencies. Data is weighted based on methodology and soundness. Each eMarketer forecast fits within the larger matrix of all its forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas. Regular re-evaluation of available data means the forecasts reflect the latest business developments, technology trends and economic changes.

Sheelagh Doyle
PR Director, EMEA and APAC
eMarketer, Inc.

sdoyle@emarketer.com
Direct: +44 (0) 203 574 4937
www.emarketer.com

About eMarketer:

Founded in 1996, eMarketer is the first place to look for research about marketing in a digital world. More than 200,000 professionals at thousands of companies worldwide rely on eMarketer research because of our rigorous approach of aggregating and analyzing information from more than 3,000 global sources. The result is eMarketer data, reports and insights that enable professionals to understand marketing trends, consumer behavior and get the data needed to develop winning strategies.

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Posted on December 22, 2015.    

eMarketer: Asia-Pacific Is Home to Majority of World Retail E-commerce Market

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Mobile adoption and rising middle classes in China, India and Indonesia are fueling the region’s rapid growth

London, UK (December 16, 2015) — Retail ecommerce sales in Asia-Pacific will hit $877.61 billion in 2015, up 35.7% from 2014. For the first time, the region will not only have the largest digital retail market in the world, but its share of global retail spend will also reach 52.5%–the first time it holds an outright majority of the world market.

This rapid growth from Asia-Pacific predicted in eMarketer’s latest forecast for retail sales around the world is in part driven by the rising middle classes in China, India and Indonesia, and the increasing popularity of mobile devices, which is driving more and more people online throughout the region.

Click here for full release.

For more information:

Douglas Clark
PR Manager, North America
+1 646-863-8807
dclark@emarketer.com

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on December 16, 2015.    

eMarketer: E-commerce Growth in Latin America Slows

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Will remain fourth-largest region for total retail sales

New York, NY (December 16, 2015) — Total retail sales in Latin America will reach $1.8 trillion in 2015, according to eMarketer’s latest worldwide retail sales forecast.  Latin America will remain the fourth-largest region in terms of total retail sales, just ahead of Central and Eastern Europe.  Retail sales in Latin America will represent 8.1% of the worldwide total in 2015.

The struggling economy of Brazil, the region’s largest retail market, has slightly hurt overall growth projections, and eMarketer anticipates retail growth will slip from 5.5% in 2014 to 5.0% in 2016. Retail sales growth rates in Brazil will continue to decline until a slight rebound in 2018. Meanwhile, gains in retail sales are seen in Mexico as the country benefits from GDP growth.

Click here for full release.

 

For more information:

Douglas Clark
PR Manager, North America
+1 646-863-8807
dclark@emarketer.com

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on December 16, 2015.    

Americans Cutting the Cable TV Cord at Increasing Pace

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By 2018, one in five US households will not subscribe to cable or satellite TV

New York, NY — (December 10, 2015) — A growing percentage of American households are cutting the cable TV cord each year, according to eMarketer’s first forecast for the pay TV market. In 2015, there will be 4.9 million US households that once paid for TV services but no longer do, a jump of 10.9% over last year. And that growth will accelerate in the coming years, with the number of cord-cutting households jumping another 12.5% in 2016. In fact, by the end of next year, the number of US households subscribing to cable and satellite will drop below 100 million.

Click here for full release.

For more information:

Douglas Clark
PR Manager, North America
+1 646-863-8807
dclark@emarketer.com

Sheelagh Doyle
PR Director, EMEA/APAC
+44 0203-574-4937
sdoyle@emarketer.com

Posted on December 10, 2015.    

eMarketer Launches Numbers, A Custom Chart-Building Tool

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“Numbers” allows users to tell stories through data

New York, NY (December 1, 2015) – eMarketer announces the launch of Numbers, a customizable charting tool that allows users to tell compelling data stories quickly and easily.  The new tool, which launches today, allows eMarketer customers to select from thousands of metrics to create charts and tables tailored for their specific needs.  As with all eMarketer products, the Numbers tool incorporates only the most trusted, vetted, and methodically-researched eMarketer data.

 

“Everybody in marketing these days is obsessed with numbers as they seek to understand market trends, make critical decisions, benchmark progress and support business cases,” says Geoff Ramsey, Chairman and Chief Innovation Officer.  “We designed Numbers to make all of these tasks easier, faster and even a little fun.  As a result, it has become extremely popular among our customers.”

 

Numbers charts can be custom-built using eMarketer’s vast database of research, which examines media trends, consumer behavior, and device usage in 41 countries.  The Numbers tool also allows users to filter metrics by demographics, including age, generation, gender, and race.

 

Numbers

 

How it works:

With just a few clicks, users can select the metrics they want to visualize, and build a custom chart that tells their unique story with data.  The information can then be used to track relevant trends by comparing benchmarks and metrics side by side.  Once built, charts can be converted into PNG files or Excel spreadsheets with a simple click, enabling them to be downloaded and shared.

 

Try Numbers for yourself.
 

About eMarketer

Founded in 1996, eMarketer is the first place to look for research about marketing in a digital world.  More than 200,000 professionals at thousands of companies worldwide rely on eMarketer research because of our rigorous approach of aggregating and analyzing information from more than 3,000 global sources.  The result is eMarketer data, reports and insights that enable professionals to understand marketing trends, consumer behavior and get the data needed to develop winning strategies.

 

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Posted on December 1, 2015.