NEWSROOM eMarketer's latest news, announcements, and media resources.

Archive for June, 2015

eMarketer to Host a Full-Day Event on October 27 in New York City

Posted By:

NEW YORK (June 17, 2015) — eMarketer is pleased to announce that we will host our first-ever full-day conference event at The TimesCenter in New York City on October 27, 2015. The event—eMarketer Attention! 2015—will center on the most prevalent issue facing marketers today: how to capture consumers’ attention and engage with them in a fragmenting and distracting digital world.

Key themes for eMarketer Attention! 2015 include:

  • Attention—where it’s going, what’s capturing it, and how our brains are wired to focus or ignore
  • The tools and tactics consumers are using to avoid ads—and why
  • The strategies and platforms that work to capture attention today
  • What the future might look like for companies that must get their messages in front of the right people at the right time—and hope they’re paying attention

“eMarketer’s industry-leading research pulls together critical data and insights on marketing in the digital world, and Attention! 2015 will extend that information into a real-time conversation with today’s top marketing minds,” said Geoff Ramsey, eMarketer’s co-founder, chairman and chief innovation officer.

Matthew B. Crawford, author of “The World Beyond Your Head: On Becoming an Individual in an Age of Distraction,” will deliver a keynote message centering on what happens when marketers fail to capture consumers’ attention in an increasingly distracting environment. He’ll discuss whether the digital media industry can thrive when consumers push back, and how marketers can message in a way that doesn’t waste consumers’ time and doesn’t give them decisional fatigue.

“Marketers need to be savvy about the latest marketing technologies and platforms to reach their audience in the right place and at the right time, but that won’t matter at all if they aren’t communicating a message consumers are actually willing to hear,” said Ramsey.

Save the date for eMarketer Attention! 2015 on October 27, and join us for a day filled with data and insights alongside engaging keynotes and discussions with eMarketer execs, analysts and special guests.

To receive more information on the event and pricing packages, please visit: https://www.emarketer.com/attention2015

About eMarketer

eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.

For more information:

Americas Contact:
Dan Marcec
PR Director, eMarketer
+1 646-863-8807
dmarcec@emarketer.com

EMEA and APAC Contact:
Denise Duffy
PR Director, eMarketer
+44 (0) 203 574 4937
dduffy@emarketer.com

 

Posted on June 17, 2015.    

eMarketer: Digital Accounts for Over 50% of Time Spent with Media in China

Posted By:

Digital grabs larger share of adults’ daily media time in China than in UK, US

LONDON, UK (June 17, 2015) — This year, for the first time ever, digital will account for over half of adults in China’s daily media time, according to eMarketer’s latest estimates of media consumption in the country. In many markets, digital media usage represents a shift away from traditional media, like TV and print. But China is different: Traditional media other than TV are almost nonexistent for a very large proportion of the population, and digital users represent a new media population. This year, growth in average time spent per day with digital will be 6.8%, compared with 3.0% for all media.

Read the full press release on our China time spent with media numbers.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on June 17, 2015.    

eMarketer’s Top Three Trends: A Cheat Sheet for Cannes

Posted By:

emarketer_2012_no_shadow_grey_R

NEW YORK (June 12, 2015) — Each year, the advertising community descends on Cannes to celebrate the year’s most creative, clever and ultimately effective marketing executions across the world.

This “cheat sheet” provides key data points on three of the biggest trends in today’s advertising industry—mobile, globalization and programmatic. Put simply, these are talking points that will help you lead every conversation in Cannes.

(Unless otherwise noted, all figures are eMarketer estimates.)

Consumers Move to Mobile

– More than 2 billion people worldwide will have smartphones by 2016—nearly half of all mobile phone users.

– After Asia-Pacific, Western Europe has the world’s largest smartphone user population. More than 65% of mobile phone users in Western Europe own these advanced devices.

– Consumers in the US, UK and China now spend more than half their daily digital time with mobile devices.

– While US and UK consumers use 24 apps on average, 80% of their time is spent within five. (Forrester)

For more data and insights on the rapidly changing consumer mindset: http://www.emarketer.com/state-of-mobile-2015-live

 

Asia-Pacific Has Emerged

– Google and Facebook together will take in more than 50% of all mobile ad revenues this year—more than $35 billion collectively. But the companies with the biggest gains in global market share are Alibaba and Baidu, which now account for 13.5% of mobile ad revenues worldwide, up from 11.1% in 2014.

– China is already the world’s biggest ecommerce market, counting more than $562 billion in online sales this year.

– By 2016, India will have more than 1 billion mobile connections, and it already leads the world in smartphone user growth. In addition, the country will be home to the largest Facebook user base globally by next year.

For more on the global advertising market and its shift to digital: http://www.emarketer.com/adspendtool

 

Programmatic Challenges Creative Advertising

– Programmatic ad spending grew 135.5% in the US last year, and in 2015 will account for 55% of all digital display ad dollars, or $15 billion.

– Just 15% of client-side marketers worldwide will prioritize marketing automation this year. (Adobe)

– Globally, only 5% of client-side marketers and 10% of agency professionals are extensively personalizing digital ads, and more than one-quarter in each group aren’t doing any ad personalization. (Econsultancy)

– Nearly 40% of marketers in North America and the UK say creative execution concerns inhibit their usage of programmatic. (Chango)

For more in-depth analysis of how automated marketing is impacting creative advertising: http://www.emarketer.com/Article/Programmatic-Creative-Look-Existing-Processes-Guidance/1012434

Geoff Ramsey and Stephanie Blair from eMarketer will be attending Cannes. Ramsey is our chairman, co-founder and chief innovation officer, and Blair is our managing director and vice president of sales for EMEA. Please feel free to reach them at geoff@emarketer.com or sblair@emarketer.com, respectively.

 

About eMarketer

eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.

For more information:

Americas Contact:
Dan Marcec
PR Director, eMarketer
+1 646-863-8807
dmarcec@emarketer.com

EMEA and APAC Contact:
Denise Duffy
PR Director, eMarketer
+44 (0) 203 574 4937
dduffy@emarketer.com

 

Posted on June 12, 2015.    

eMarketer: Putting Smart Watch Adoption in Perspective

Posted By:

Data shows relatively low interest in the category as a whole

NEW YORK, NY (June 11, 2015) — The wearable device category has all the ingredients needed to ignite a technology revolution, except one: widespread consumer interest. Awareness of wearable devices is up, industry forecasts for growth are high, but consumers’ interest in buying anything besides a fitness tracker is still low, according to a new eMarketer report, “Wearables: Putting Consumer Interest and Device Adoption into Perspective.”

Read the full press release on our new wearables report.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on June 11, 2015.    

eMarketer’s Chris Bendtsen Wins the JP Morgan Chase Corporate Challenge in New York

Posted By:

NEW YORK (June 5, 2015) — eMarketer is proud to congratulate our very own Chris Bendtsen, forecasting analyst, who came in first place overall in the New York City leg of the 2015 JP Morgan Chase Corporate Challenge on June 4, 2015. Chris finished with a time of 15 minutes, 28 seconds for the 3.2 mile race, representing a split time of less than 5 minutes per mile.

ccc_bendtsen

“This was an outstanding, world-class run by Chris, and we’re extremely proud to have him on the eMarketer team both on the course and in the office,” said Geoff Ramsey, chairman, co-founder and chief innovation officer at eMarketer. “He brings new meaning to an oft-heard phrase around eMarketer, ‘Are you in it to win it?!’”

Chris joined eMarketer in 2014 after achieving a B.A. in economics from Princeton University, starting in our renowned digital apprentice program. He excelled working across various departments including analytics and ad sales, eventually taking a full-time position on eMarketer’s forecasting team. We forecast more greatness from him in the future.

JP_Morgan_Race_June_2015

Chris Bendtsen (front, center) joins his eMarketer teammates after the race.

Chris is a testament to the drive, effort and success we strive for every day at eMarketer. Check out job opportunities, and join our winning team!

About eMarketer

eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.

For more information:

Americas Contact:
Dan Marcec
PR Director, eMarketer
+1 646-863-8807
dmarcec@emarketer.com

EMEA and APAC Contact:
Denise Duffy
PR Director, eMarketer
+44 (0) 203 574 4937
dduffy@emarketer.com

 

Posted on June 5, 2015.    

eMarketer: Mobile Video Challenges Hold Back Advertisers

Posted By:

Spending will reach $2.62 billion this year, but mobile video ads still need to win over marketers

NEW YORK, NY (June 04, 2015) — Mobile video ad spending is growing faster than any other digital advertising format in the US, but it’s still straining to catch up with desktop video—let alone TV—according to a new eMarketer report, “US Mobile Video Advertising 2015: Video Viewing Goes Mobile, but Advertisers Aren’t Going All In (Yet).”

Read the full press release on our new US mobile advertising report.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on June 4, 2015.