NEWSROOM eMarketer's latest news, announcements, and media resources.

Archive for May, 2015

eMarketer: In Canada, Mobile Drives Significant Gains in Time Spent with Media

Posted By:

Consumers have added an average of 71 minutes of media time each day since 2011

NEW YORK, NY (May 28, 2015) — In 2015, adults in Canada will spend 71 more minutes with major media each day than they did in 2011, according to new figures from eMarketer. It’s an increase driven by greater digital choice, in particular the use of advanced mobile devices like smartphones and tablets.

Adults in Canada will spend an average of 9 hours, 43 minutes each day with major media this year, including digital, TV, radio and print. Four hours, 12 minutes of that time will be spent with digital devices, leaving another 5 hours, 31 minutes for TV, radio and print.

Read the full press release on our Canada time spent with media numbers.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on May 28, 2015.    

eMarketer: US Digital Ad Spending Will Approach $60 Billion This Year, with Retailers Leading the Way

Posted By:

Retail industry will spend more on mobile, programmatic and video ads than any other sector

NEW YORK, NY (May 19, 2015) — Digital ad spending in the US will total $58.61 billion this year, and retailers’ ad outlays will comprise 22.0% of that figure, or $12.91 billion—by far outpacing all other industries—according to new figures from eMarketer.

Advertisers in the automotive business will spend $7.30 billion on digital advertising this year, the second-largest sector at 12.5% of the US market. Following close behind are financial services advertisers, which will spend $7.19 billion on digital ads in 2015, or 12.3% share. Notably, auto advertisers surpassed financial services in digital ad spending to reach the No. 2 position for the first time this year.

Read the full press release on our US digital ad spending numbers.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on May 19, 2015.    

eMarketer Wins 2015 iMedia ASPY Award for Best Customer Service Partner

Posted By:

NEW YORK (May 14, 2015) — eMarketer is proud to announce that it was voted Best Customer Service Partner as part of the 2015 iMedia ASPY Awards, which recognize the industry’s best marketing technology and media companies and publishers. The awards were started by the Aspen Group, a community of senior agency marketers that formed at the iMedia Agency Summit. This is the 12th year for the ASPY Awards.

“eMarketer is dedicated to providing the most comprehensive and credible data and insights on marketing in the digital world for our clients, and we’re both honored and humbled that the marketing community has recognized us for our service to them,” said Terry Chabrowe, CEO of eMarketer.

The other finalists in the category included Goodway Group, Tapad, Thinknear and YuMe. Each of these distinguished companies was nominated because they provided the best all-around customer service including sales and professionalism, ad operations and campaign management, and billing and reconciliation.

“We see the Customer Service award as kind of the MVP of the group, which is why it was presented in the final three alongside the ‘Rising Star’ and ‘Industry Luminary,’” said Peter Platt of PSquared Digital. “It’s the company people can rely on for not only business-critical solutions, but for a commitment to being fluent with their businesses, and the industry.”

eMarketer ASPY

eMarketer’s Nancy Taffera-Santos accepts the award (second from right)

Nominations were open to the full marketing community, but voting came 100% from agency marketers. More than 150 unique companies and individuals were nominated, and over 1,500 votes were cast this year. The iMedia ASPY Awards are limited to the service provider/publishing community, and the primary purpose of these awards is for the agency community to recognize and thank the tech and media partners and publishers that have helped them to be successful.

eMarketer was also a finalist in the Best Data, Research, or Analytics Partner category alongside Bitly, Flurry from Yahoo, Ghostery, Google Analytics and Simply Measured.

For more on the 2015 iMedia ASPY Awards, please visit: http://www.imediaconnection.com/content/38597.asp

About eMarketer

eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.

For more information:

Americas Contact:
Dan Marcec
PR Director, eMarketer
+1 646-863-8807
dmarcec@emarketer.com

EMEA and APAC Contact:
Denise Duffy
PR Director, eMarketer
+44 (0) 203 574 4937
dduffy@emarketer.com

Posted on May 14, 2015.    

eMarketer to Support Festival of Media as Official Research Partner for Global Event

Posted By:

Chairman Geoff Ramsey will lead discussion on mobile and location

NEW YORK AND LONDON (May 8, 2015) – – eMarketer is pleased to announce its official research partnership with the Festival of Media Global, which will take place in Rome from May 10 to May 12, 2015. The event is expected to attract the largest gathering of senior teams from media owners, agencies and brands from around the world.

During the Festival of Media Global, Geoff Ramsey, eMarketer chairman, co-founder and chief innovation officer, will lead a panel covering the evolving landscape in location-based mobile marketing. He’ll converse with Gerry D’Angelo, European media director at Mondeléz International, Ben Jankowski, group head of global media at MasterCard, and Ross Webster, managing director for EMEA at The Weather Channel, to reveal key insights and emerging trends.

“The explosion of mobile devices worldwide means that ‘going online’ is no longer an activity for many consumers—it’s a continuous state,” said Ramsey. “In today’s digital world, marketers have to understand how they can provide value for their customers at the right place and right time with the right message. Our panel discussion with leading marketing experts at these global brands will equip attendees with the information they need to reach these ‘always-on’ consumers.”

“Our partnership with the premier research firm, eMarketer, highlights the importance of using data and insights to understand the changing digital world,” said Danielle Redwood, brand director at Festival of Media. “Together, FOM and eMarketer will offer the ultimate venue for digital marketers looking to get a comprehensive sense of where the digital marketplace globally will go next.”

eMarketer’s research collects quantitative data from thousands of sources – other research and analytics firms, investment banks, academic institutions, government agencies and other sources – as well as qualitative perspectives from marketing experts, media executives, analysts and more. We put that research into context through reports, charts, webinars, research briefs and articles, helping marketers develop a keen grasp of today’s most integral marketing concepts, challenges and solutions.

“We are pleased to be partnering with the Festival of Media for its Global event,” said eMarketer’s Ramsey. “As the world’s definitive media event, this is the perfect platform for eMarketer to showcase our insights to a worldwide audience and to demonstrate our commitment to the global marketing business.”

eMarketer and the Festival of Media’s partnership extends to the FOM events in Singapore and Miami this year as well.

About C Squared

C Squared is one of the fastest-growing specialist publishing, events and technology companies in Europe. Its mission is to help the media and marketing industry become more connected and better informed so that it is fully equipped to respond to the challenges and opportunities brought about by digital technology and globalization. C Squared launched the Festival of Media in Venice in 2007 and the brand now has 4 major events across the world, attended by 4,000 senior delegates and receiving over 3,000 Awards entries. In 2009, C Squared acquired the leading brand M&M Global along with the M&M Global Awards and the popular media training course, IMM. The company also owns Cream which has now become the world’s largest database of media innovation and its bespoke technology serves many of the leading global agency groups and multinational advertisers. More information is available at: www.csquared.cc

About eMarketer

eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.

For more information:

Americas Contact:
Dan Marcec
PR Director, eMarketer
+1 646-863-8807
dmarcec@emarketer.com

EMEA and APAC Contact:
Denise Duffy
PR Director, eMarketer
+44 (0) 203 574 4937
dduffy@emarketer.com

Posted on May 8, 2015.