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Archive for February, 2015

eMarketer: Will Pinterest Reach Its Potential in 2015?

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US Pinterest audience will near 30% of US social networkers by 2019

NEW YORK, NY (February 25, 2015) — What Pinterest lacks in size compared with Facebook, Instagram and Twitter, it makes up with marketing opportunities, according to a new report from eMarketer, “Pinterest for Marketers: What You Need to Know.” The report analyzes Pinterest in four major categories—usage, marketing, advertising and ecommerce—dissecting the 16 things marketers should know as Pinterest starts a major advertising push in 2015.

According to new estimates from eMarketer, the social network’s US user base will reach 47.1 million in 2015, up 11.4% year over year. Though smaller than Facebook, Instagram and Twitter, Pinterest has an attribute other social platforms don’t: users who willingly share their product preferences, plans and aspirations.

Read the full press release on our US Pinterest user numbers.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on February 25, 2015.    

eMarketer: BlackBerry’s UK User Base Plummets to Below 1 Million

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UK smartphone users shun BlackBerry

LONDON, UK (February 25, 2015) — eMarketer’s latest forecast of mobile phone usage in the UK paints a very bleak picture for BlackBerry, as the number of UK consumers using the operating system will decline dramatically this year and dip below 1 million users. While BlackBerry’s market share has been slipping for several years now, eMarketer’s latest figures indicate that it now has as few as 700,000 users in the UK, with this number expected to fall to 400,000 by 2017.

Read the full press release on our UK smartphone user numbers.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on February 25, 2015.    

eMarketer: Mobile Game Revenues to Grow 16.5% in 2015, Surpassing $3 Billion

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Gaming leads growth of $10 billion mobile content market as ebook and music downloads stagnate

NEW YORK, NY (February 18, 2015) — US mobile game revenues—including both downloads and in-app purchases—will grow 16.5% this year to reach $3.04 billion, according to new figures from eMarketer. By virtue of this growth, mobile games will account for 30.9% of the US mobile content market in 2015, up from 29.3% in 2014.

In-app purchases are driving increases in US mobile game revenues, due in part to growing popularity of freemium models among app developers. This year, in-app revenues for mobile games will total $1.82 billion, or 59.8% of all mobile game revenues, increasing to nearly $2 billion next year, when share of the mobile game market will be 60.1%.

Read the full press release on our US mobile game forecasts.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on February 18, 2015.    

eMarketer: Only 33% of US Mobile Users Will Pay for Apps This Year

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Tablet users are more likely than smartphone users to buy apps

NEW YORK, NY (February 5, 2015) — Put a dollar sign in front of an app, and the number of people who are willing to download and install it drops dramatically. According to a new forecast from eMarketer, 80.1 million US consumers will pay for mobile apps at least once this year, representing only 33.3% of all mobile users.

The total figure is inclusive of feature phones, which depresses the overall penetration rate. However, a minority of consumers among both the smartphone and tablet user groups will pay for and install apps on their devices this year. Only 35.8% of all US smartphone users will purchase apps in 2015, totaling 65.2 million people. Tablet users are much more likely than smartphone users to buy apps for their devices, and eMarketer estimates that 44.0% of all US tablet users, or 60.9 million people, will purchase apps for download and installation on those devices this year.

Read the full press release on our US mobile app user numbers.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on February 5, 2015.