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Archive for December, 2014

eMarketer: Retail Sales Worldwide Will Top $22 Trillion This Year

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Ecommerce eclipses $1.3 trillion, led by China and US 

NEW YORK, NY and LONDON, UK (December 23, 2014) — Retail sales worldwide—including both in-store and internet purchases—will reach $22.492 trillion this year, according to new figures from eMarketer. The global retail market will see steady growth over the next few years, and in 2018, worldwide retail sales will increase 5.5% to reach $28.300 trillion.

This is eMarketer’s first-ever forecast of the global retail market and retail ecommerce sales worldwide. The complete forecast also includes a breakdown of total retail and retail ecommerce sales in 22 countries, as well as the number of consumers who shop and purchase goods via the internet in each of those markets.

Read the full press release for more information on eMarketer’s global retail and ecommerce sales forecast.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on December 23, 2014.    

eMarketer: Digital Ad Spend in France to Hit $3 Billion This Year

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Mobile ad spend in the country will grow by 80% in 2014

LONDON, UK (December 23, 2014) — Spending on digital ads in France is expected to pass the $3 billion mark this year and account for 20.2% of total media ad spend, with this number increasing to 21.3% in 2015, according to eMarketer’s latest forecasts. Overall, digital ad spending in France will see stronger growth this year, and eMarketer predicts an increase of 7.0% in 2014, compared with just 4.0% last year.

Read the full press release on our France Digital Ad Spend numbers

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on December 23, 2014.    

eMarketer: Mobile Ad Spend in China Hits $7 Billion This Year

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China alone to account for over 15% of global mobile internet ad spend

LONDON, UK (December 15, 2014) — Ad spending on mobile internet-based formats in China skyrocketed this year by 600.0%, according to eMarketer’s latest estimates of total paid media, digital and mobile ad spending worldwide. We forecast that by the end of 2014, advertisers in China will invest more than $6.39 billion in mobile internet ads, representing 15.9% of all mobile internet ad spending in the world—and making the country second only to the US in absolute mobile internet ad dollars.

Read the full press release on our China Mobile Ad Spend numbers

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on December 15, 2014.    

eMarketer: 2 Billion Consumers Worldwide to Get Smart(phones) by 2016

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Over half of mobile phone users globally will have smartphones in 2018

NEW YORK, NY and LONDON, UK (December 11, 2014) — The number of smartphone users worldwide will surpass 2 billion in 2016, according to new figures from eMarketer—after nearly getting there in 2015. Next year, there will be over 1.91 billion smartphone users across the globe, a figure that will increase another 12.6% to near 2.16 billion in 2016.

For the first time, more than one-quarter of the global population will use smartphones in 2015, and by 2018, eMarketer estimates, over one-third of consumers worldwide, or more than 2.56 billion people, will do so. That 2018 figure also represents over half—51.7%—of all mobile phone users, meaning that feature phones will have finally become a minority in the telecommunications world.

Inexpensive smartphones are opening new opportunities for marketing and commerce in emerging markets where many consumers previously had no access to the internet. Meanwhile, in mature, established markets, smartphones are quickly shifting the paradigm for consumer media usage and impressing the need for marketers to become more mobile-centric.

Read the full press release for more information on worldwide smartphone users.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on December 11, 2014.    

eMarketer: APAC Digital Ad Spending to Jump Over 30% This Year

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China dominates digital ad market; Indonesia sees most impressive growth

LONDON, UK (December 11, 2014) — Digital advertising spend in Asia-Pacific is expected to rise 30.3% to total $46.59 billion this year, according to eMarketer’s latest estimates of digital ad spending worldwide.

Just like in 2012 and 2013, the region will boast the second-biggest share of digital ad spending worldwide, trailing only North America, at 31.8% vs. 37.3%. This trend will continue through 2016, though Asia-Pacific will gain share during that period at the expense of North America. In 2017, Asia-Pacific will pass North America in total digital ad spending share worldwide, at 36.9% vs. 35.7%.

Read the full press release on our APAC Digital Ad Spend numbers

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on December 11, 2014.    

eMarketer Launches Interactive Guide to Worldwide Ad Spending

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NEW YORK AND LONDON (December 10, 2014) – Today eMarketer launched the Interactive Guide to Worldwide Ad Spending, a tool that allows hands-on engagement with our world-renowned data on advertising trends. The Guide highlights the latest figures from our worldwide advertising spending forecast, which were also released today.

You can explore the tool here: http://www.emarketer.com/adspendtool

This dynamic data set allows users to choose their own adventures through the global advertising landscape and explore how marketers in 22 countries will embrace digital and mobile media from now through 2018. Use this tool to answer questions like:

  • Which countries lead the way in advertising spending?
  • How soon will digital advertising overtake traditional media in markets around the world?
  • Will growth in emerging markets be enough to catch the current leaders?

eMarketer’s Interactive Guide to Worldwide Ad Spending also tells countless individual stories comparing and contrasting countries with their counterparts across the world. Here are just a few examples:

  • By 2017, digital ads will account for one-third of the overall worldwide advertising market
  • The US will remain dominant, with overall ad spending in the US totaling more than the next four largest markets combined in each year throughout our forecast
  • In 2014, China will surpass the UK and Japan to become the second largest mobile ad market
  • In 2018, Brazil will become the fourth largest global advertising market, surpassing the UK and Germany
  • Indonesia will have the largest growth rate of digital advertising of any country in each year throughout our forecast

“The worldwide advertising market will grow as a whole driven by digital media, but each country is developing at a different pace,” said Haixia Wang, vice president of forecasting at eMarketer. “The Interactive Guide to Worldwide Ad Spending provides a comprehensive view of our forecast to help navigate complexities in the ad market.”

About eMarketer’s Interactive Guide to Worldwide Ad Spending

eMarketer’s latest worldwide ad spending forecast is accompanied by an interactive tool that provides data on traditional, digital and mobile ad spending in 22 countries. Explore the dynamics of the global advertising landscape and compare and contrast which countries are projected to make the fastest switch to digital, and which are staying the course with traditional outlets.

You can view the Interactive Guide here: www.emarketer.com/adspendtool

About eMarketer

eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.

For more information:

Americas Contact:
Dan Marcec
PR Director, eMarketer
+1 646-863-8807
dmarcec@emarketer.com

EMEA and APAC Contact:
Denise Duffy
PR Director, eMarketer
+44 (0) 203 574 4937
dduffy@emarketer.com

Posted on December 10, 2014.    

eMarketer: Advertisers Will Spend Nearly $600 Billion Worldwide in 2015

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US, China, Japan, Germany and the UK lead as the top five ad markets

NEW YORK, NY and LONDON, UK (December 10, 2014) — Around the world, advertisers will spend $592.43 billion in 2015, according to new figures from eMarketer, an increase of 6.0% over 2014.

Currently, the top five spenders in each advertising category—total paid media, digital and mobile—are the US, China, Japan, Germany and the UK. While the UK lags Japan and Germany in total media spending, its digital ad market outpaces both, with digital and mobile ads representing significantly higher shares of overall advertising than its two predecessors in the overall market. Otherwise, the rankings are consistent across all media markets.

The US remains the dominant advertising market worldwide. Next year, marketers will spend $189.06 billion on ads in the US, an amount that represents 31.9% of the global ad market. That figure is also higher than the aggregated total for China, Japan, Germany and the UK. Through 2018, the US will essentially maintain that share, dipping to only 31.1%, and will continue to account for more in total media ad spending than the rest of the top five combined.

Read the full press release for our global ad market numbers.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on December 10, 2014.    

eMarketer: Yahoo Poised to Pass Twitter in US Mobile Ad Share by 2015

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Media giant takes advantage of mobile audience, but challenges remain

NEW YORK, NY (December 4, 2014) — Yahoo’s US mobile ad revenues are not only material now, they’re significant, according to a new forecast from eMarketer. Yahoo reported its mobile revenues for the first time in Q3 2014, and eMarketer estimates that the company will take nearly 3.2% of the $18.99 billion US mobile advertising market in 2014, launching itself into the mix as a competitor.

Next year, Yahoo’s US mobile ad revenues will account for 3.74% of the country’s mobile ad market, pushing past Twitter for the first time—which will take 3.69% share in 2015—according to eMarketer. By 2016, Yahoo’s share will near 4.2%, which still trails Google and Facebook by a wide margin. However, the company’s 1-percentage-point gain from 2014 through 2016 represents the largest among companies that we tracked for this latest forecast.

Read the full press release for more information on Yahoo’s mobile ad share.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on December 4, 2014.    

eMarketer: Google and Facebook to Account for Half of UK Digital Ad Spend in 2015

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UK marketers will invest heavily in Facebook and Google next year

LONDON, UK (December 4, 2014) — Google and Facebook will continue to dominate the UK digital ad landscape, and for the first time next year, their combined revenues are expected to account for over half (50.8%) of all spending on digital ad formats—nearly £8.06 billion ($12.59 billion)—according to eMarketer’s latest forecasts.

Google is a well-established player and has long enjoyed its position as the UK’s No. 1 digital publisher; however, the same cannot be said for Facebook, which has experienced a meteoric rise in recent years. Google’s share of UK digital ad spending is expected to reach 41.6% in 2015, up from 40.5% this year, and eMarketer estimates its market share will remain stable for the remainder of the forecast period.

Read the full press release on our UK Digital Ad Spend numbers

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on December 4, 2014.