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Archive for October, 2014

eMarketer: UK Consumers Spend over 9 Hours per Day Consuming Media

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Daily time spent with digital media continues rapid growth

LONDON, UK (October 16, 2014) — According to the latest time spent with media forecasts from eMarketer, the average time spent consuming major media per day for the average UK adult consumer will reach 9 hours, 6 minutes in 2014, up from 8 hours, 35 minutes last year.

The total amount of time spent with media reflects simultaneous consumption and is likely longer than most people spend consuming media daily. For example, if a person uses a mobile device for 1 hour while watching television, it counts as 1 hour for each activity, or 2 hours total. The estimates do not attempt to define a primary focus during simultaneous usage.

Read the full press release on our UK Time Spent with Media numbers

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on October 16, 2014.    

eMarketer: US Programmatic Ad Spend Tops $10 Billion This Year, to Double by 2016

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Automated ads will account for nearly 50% of US digital display market in 2014

NEW YORK, NY (October 16, 2014) — Programmatic is one of the hottest buzzwords in today’s advertising market, and with good reason. According to new figures from eMarketer, US programmatic digital display ad spending will grow 137.1% to eclipse $10 billion this year, accounting for 45.0% of the US digital display advertising market.

2014 has seen the most dramatic growth and expansion in programmatic advertising to date, and eMarketer expects significant increases ahead thanks to the build-out of private marketplaces and programmatic direct deals, as well as continued maturation in both mobile and video advertising. We expect spending to increase another 47.9% next year and to double this year’s total by 2016, when it will reach $20.41 billion, or 63.0% of US digital display ad spending.

Read the full press release for eMarketer’s latest figures on US programmatic ad spending.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
PR Director
+44-7513-302-482
dduffy@emarketer.com

Posted on October 16, 2014.    

eMarketer: Consumers Bullish on a Mobile Payments Future

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US proximity payments will double this year, hitting $3.50 billion

NEW YORK, NY (October 9, 2014) — The more things change in the US mobile payments space, the more they seem to stay the same. The landscape continues to rapidly evolve, with many players experimenting with and launching new products. Consumers remain tepid about paying for goods and services with their phones at the point of sale, although increased exposure to mobile payments is helping drive adoption and growth, according to a new eMarketer report, “US Mobile Payments 2014: Updated Forecast and Key Trends Driving Growth.”

Even in a persistently fragmented market, US proximity payment transaction values doubled between 2012 and 2013 to reach $1.59 billion as more consumers warmed to paying for their daily cup of coffee with their phones. eMarketer projects transaction values will double again this year to reach $3.50 billion and further accelerate through 2016 as more users come on board and make increasingly larger mobile purchases.

Read the full press release on the US mobile payment market.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com

Posted on October 9, 2014.