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Archive for April, 2014

eMarketer: iPad Loses Its Grip on the UK Tablet Market

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UK tablet usage will see modest growth in the coming years

LONDON, UK (April 30, 2014)—This year, for the first time ever, most people in the UK who use a tablet won’t be using an iPad, according to the latest estimates from eMarketer. In all, over 26 million UK consumers, or 41.1% of the total UK population, will use a tablet at least once per month this year. This figure includes individuals who own their own tablet and use it monthly, as well as people who share a tablet with family members or others and also use the device on a monthly basis.

Read the full press release for eMarketer’s latest figures on UK Tablet usage.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
PR Director
+44-7513-302-482
dduffy@emarketer.com

Posted on April 30, 2014.    

eMarketer: Mobile Continues to Steal Share of US Adults’ Daily Time Spent with Media

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Mobile usage to grow 23% this year while time spent online and with traditional media declines

NEW YORK, NY (April 22, 2014) — In 2013, time spent with digital media among US adults surpassed time spent with TV for the first time — with mobile driving the shift. This year, that trend will continue, according to new figures from eMarketer, as time spent with mobile devices continues to grow much faster than usage of all other media.

eMarketer estimates that the average US adult will spend 5 hours 46 minutes with digital media each day this year, increasing digital’s lead over television to well more than an hour per day. In 2014, US adults will watch traditional television programming for an average of 4 hours and 28 minutes per day, eMarketer estimates. That’s down from 2013, but just a mere 3 minutes. Digital media, in our definition, includes PCs, mobile devices and other devices that access the internet, which include viewing streaming video on smart TVs, connected internet gaming consoles, and so forth.

Read the full press release for eMarketer’s latest figures on time spent with media in the US.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on April 22, 2014.    

eMarketer: Total US Retail Sales Top $4.5 Trillion in 2013, Outpace GDP Growth

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Ecommerce and mobile sales to steadily gain share of overall retail market

NEW YORK, NY (April 10, 2014) — Total retail sales in the US topped $4.53 trillion in 2013, and ecommerce accounted for a significant portion of that growth, up 16.9% in 2013 — or nearly $40 billion — according to new figures from eMarketer.

This is eMarketer’s first-ever benchmark of total retail and retail store sales, which are based on a multimodel analysis of 169 data points that eMarketer gathered from 47 research firms and government institutions. The forecast separates retail ecommerce sales — including all purchases made on desktop and laptop computers, tablets and mobile phones — and nonecommerce sales, which mostly comprise brick-and-mortar retail purchases.

Read the full press release for eMarketer’s latest figures on US retail and ecommerce sales

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on April 9, 2014.    

WPP’s Data Alliance and eMarketer Partner in Global Deal for Digital Marketing Data

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NEW YORK, NY (April 8, 2014)

WPP’s (NASDAQ:WPPGY) Data Alliance, the company that supports “data horizontality” across the Group by increasing access and empowering data-driven thinking, announced a global partnership today to provide all WPP operating companies with streamlined access to eMarketer’s global database of digital marketing research data.

This partnership represents another step in WPP’s mission to enrich client work with the best data available, including highly valuable sources of digital market data and analytics.

“WPP is always looking to be smarter with data,” said Nick Nyhan, Chief Digital Officer of Kantar and Chief Executive Officer of The Data Alliance. “This partnership enables all of WPP to quickly access eMarketer’s unique platform of digital data research, analysis, and visualizations across many regions of the world.”

“We have invested tremendously in developing the most reliable and relevant information available today about marketing in the digital world,” said eMarketer President Lisa Church. “It is gratifying to see such incredible demand for insights from so many diverse companies within WPP. This partnership goes a long way to deliver access to those insights directly to the thousands of employees who need it.”

The new partnership enables on-demand access to eMarketer’s full suite of data and insights for all WPP employees and operating companies, automates the signup process, and allows for deeper and more consistent integration of eMarketer insights in to all aspects of client work.

“Having aggregated and summarized data that can help inform, validate, or refute our thinking is a huge value,” said Mark Truss, Global Director of Brand Intelligence, JWT New York. “eMarketer is one of our go-to sources for this kind of information, and while it’s very useful for existing business, it’s especially useful for new business.”

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About Data Alliance

The Data Alliance is the WPP company that supports the Group’s data business by enhancing access to data and data-driven marketing applications. The Data Alliance leverages a global network of expert leaders in market research, analytics, CRM, media and digital to deliver a solution-neutral and holistic perspective on the Group’s data strategy and solutions. It drives internal and external data partnerships and connects WPP’s centers of excellence to address client challenges in the world of big data. For more information, visit http://www.thedataalliance.com and follow us on Twitter @DataAllianceWPP

About eMarketer

eMarketer is the industry’s leading research firm providing data, insights and perspectives for marketing in the digital world. Our research helps marketers answer three essential questions: how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them. This intelligence empowers our customers to confidently make decisions about strategies, tactics and budgets.

For more information, visit http://www.emarketer.com.

Contact Information:

eMarketer
Dan Marcec
dmarcec@emarketer.com
+1 646-863-8807

Data Alliance
Jennifer Milk
Jennifer.milk@dataalliance.com
+1 212-710-2434

Posted on April 8, 2014.    

eMarketer: US Smartphone Usage Nears UK Levels

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iOS claims greater share of US smartphone market compared with the UK

LONDON, UK (April 02, 2014)—The UK has long been one of the more advanced mobile markets in the world, with rapid adoption of smartphones. But consumers in the US are catching up, eMarketer estimates.

eMarketer expects 65.0% of US mobile phone users, or 51.4% of the total population, to use a smartphone at least monthly in 2014. That compares with two-thirds of mobile phone users in the UK, or 53.7% of the total population. The UK will continue to lead by both of these metrics—but only slightly—throughout our forecast period, thanks to robust growth in the US smartphone market.

Read the full press release for eMarketer’s latest figures on UK Smartphone usage.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
PR Director
+44-7513-302-482
dduffy@emarketer.com

Posted on April 2, 2014.